The Curse of the Betrothed: Evaluating the Relationship Between Archaeology and Tourism in Croatia AD 2017

  • Sanjin MihelićEmail author


This paper is based on a total of four presentations delivered at conferences organized by the European Association of Archaeologists in Istanbul (2014), Glasgow (2015) and Vilnius (2016), respectively, entitled “Why don’t they Build Ruins like this anymore?”, “(A lack of) Management Planning as the Root of all Evil?”, “The Curse of the Betrothed: Evaluating the Relationship between Archaeology and Tourism in Croatia AD 2015” and “Destination Management of Heritage Sites and Towns in Croatia”.

The first part of the paper focuses on theoretical and practical considerations pertaining to the relationship between archaeology and tourism in Croatia, while the second part looks very briefly at case studies dealing with management issues at four high-profile archaeological sites: Vučedol, Salona, Novigrad na Dobri and Stari Grad on Hvar.


Management Archaeology Tourism Feasibility Croatia 



I would like to thank the editors of the publication Managing Tourism at Archaeological Sites: Multidisciplinary Perspectives in Archaeological Heritage Management, Annemarie Willems and Doug Comer, for their invitation to contribute to this volume, as well as to the organizers of the sessions in Istanbul, Glasgow and Vilnius, at which the presentations that form the basis of this paper were delivered, which in addition to Annemarie include also Cynthia Dunning, Ben Thomas, Sonja Jilek, Chris Corlett and Gavin MacGregor. I am indebted to my colleague and friend Mirela Hutinec, Director of the Vučedol Culture Museum, for discussions, assistance and preliminary insight into the unofficial version of the feasibility study for the Vučedol Archaeological Park, as well as to Francesco Duboković, Director of the Agency for the Management of the Stari Grad Plain, for discussions regarding the management of the site; also, to Darko Komšo, Director of the Archaeological Museum of Istria, Pula, who co-authored the presentation “Destination management of Heritage Sites and Towns in Croatia”. Many thanks also to Lino Ursić, Lidija Petrić and Joško Stella.


  1. Act on the Protection and Preservation of Cultural Goods. (1999). Zagreb, Official Gazzette 69/99.Google Scholar
  2. Institute of Tourism. (2003). Culture tourism development strategy. “From tourism and culture to cultural tourism”. Zagreb: Institute of Tourism.Google Scholar
  3. MICRO. (2005). Stari grad plain management plan. Unpublished briefing study developed for the purpose of supporting the inscription on the UNESCO World Heritage List. MICRO Project d.o.o.Google Scholar
  4. Mihelić, S. (Ed.). (2009). Archaeology and tourism in Croatia. Zagreb: Archaeological Museum.Google Scholar
  5. Ministry of Culture. (2011). Strategy of protection, preservation and sustainable economic use of cultural heritage of Croatia for the period 2011–2015.Google Scholar
  6. TOMAS. (2015). Attitude and consumption of tourists in Croatia. Summer 2014. Zagreb: Institute of Tourism.Google Scholar
  7. WYG. (2016). Vučedol Archaeological Park feasibility study (Unpublished working document, variant 2). Zagreb: WYG Savjetovanje d.o.o.Google Scholar

Copyright information

© The Author(s) 2019

Authors and Affiliations

  1. 1.Archaeological Museum in ZagrebZagrebCroatia

Personalised recommendations