A Bibliometric Analysis of the Private Label Literature

  • Marcello Sansone
  • Annarita Colamatteo
  • Maria Anna Pagnanelli
Conference paper
Part of the Springer Proceedings in Business and Economics book series (SPBE)


This work analyses a dataset of 567 papers (from 1990 to 2017) about private label and store brand, providing a framework of the scientific literature in terms of trends in publications over time, the most productive and most cited authors, and the most relevant scientific journals. Moreover, an analysis of the co-occurrence of the keywords, synthesized in a co-word map, provides a representation of the content of the research about the private label and defines the cognitive structure of the field, involving information about the core topic, the active research fronts and emerging topics.

The results show an increasing relevance of the private label literature over time, the main core of research that concerns the determinants and model for private label purchase, and numerous aspects that can be explored in research about the private label.


Private label Store brand Bibliometric analysis Co-occurrence Co-word analysis 


  1. Ailawadi, K. L., & Keller, K. L. (2004). Understanding retail branding: Conceptual insights and research priorities. Journal of Retailing, 80(4), 331–342.CrossRefGoogle Scholar
  2. Burton, H. D. (1988). Use of a virtual information system for bibliometric analysis. Information Processing and Management, 24(1), 39–44.CrossRefGoogle Scholar
  3. Castaldo, S., Grosso, M., & Premazzi, K. (2013). Retail and channel marketing. Cheltenham: Edward Elgar.Google Scholar
  4. Courtial, J. P., Callon, M., & Sigogneau, M. (1984). Is indexing trustworthy? Classification of articles through co-word analysis. Information Scientist, 9(2), 47–56.CrossRefGoogle Scholar
  5. Cristini, G. (1992). Le strategie di marca del distributore. Milano: Egea.Google Scholar
  6. De Bellis, N. (2005). La citazione bibliografica nell’epoca della sua riproducibilità tecnica.Google Scholar
  7. Fairthorne, R. A. (1969). Content analysis, specification, and control. Annual Review of Information Science and Technology, 4, 73–109.Google Scholar
  8. Fornari, E. (2007). Economia della marca commerciale: Le dimensioni del branding distributivo. Milano: EGEA.Google Scholar
  9. Galvagno, M. (2011). Anti-consumption research. Analisi bibliometrica della letteratura internazionale. Mercati e Competitività, (2), 55–75Google Scholar
  10. Lugli, G. (2003). Branding distributivo: Dalla marca di prodotto alla marca di categoria. Milano: Egea.Google Scholar
  11. Noyons, C. M. (2004). Science maps within a science policy context. In H. F. Moed, W. Glänzel, & U. Schmoch (Eds.), Handbook of quantitative science and technology research (pp. 237–255). Netherlands: Springer.Google Scholar
  12. Pastore, A., Fornari, E., & Cecconi, V. (2007). Sviluppo e riposizionamento delle marche commerciali. Finanza, Marketing E Produzione, 2, 61–86.Google Scholar
  13. Pritchard, A. (1969). Statistical bibliography or bibliometrics. Journal of Documentation, 25(4), 348–349.Google Scholar
  14. Tague-Sutcliffe, J. (1992). An introduction to informetrics. Information Processing and Management, 28(1), 1–3.CrossRefGoogle Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Marcello Sansone
    • 1
  • Annarita Colamatteo
    • 1
  • Maria Anna Pagnanelli
    • 1
  1. 1.University of Cassino and Southern LazioCassinoItaly

Personalised recommendations