Abstract
There are many drivers known for implementing aspects of digitization in business. While some firms are already successfully integrating the opportunities of digitization into their business processes, others still lack understanding and expertise. The impression is created that some firms rely on the bandwagon effect, i.e. they are doing it because everybody else is doing it! For that reason, the authors design a quantitative study based on a former qualitative research to prove main drivers of successful digitization aspects. Interviews with European experts, collected within the framework of this research, give empirical evidence of six factors (efficiency, innovation, data privacy, mobility, new business models and human integration) influencing the potential value of digitization in business. The research results show significantly that improvements of efficiency and mobility as well as the generation of new business models are main drivers of digitization for business success.
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Reichstein, C., Härting, RC., Neumaier, P. (2019). Understanding the Potential Value of Digitization for Business – Quantitative Research Results of European Experts. In: Jezic, G., Chen-Burger, YH., Howlett, R., Jain, L., Vlacic, L., Šperka, R. (eds) Agents and Multi-Agent Systems: Technologies and Applications 2018. KES-AMSTA-18 2018. Smart Innovation, Systems and Technologies, vol 96. Springer, Cham. https://doi.org/10.1007/978-3-319-92031-3_29
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