Interacting is a shorthand for activists reaching out to a large proportion of the population. Numbers remain imperative for effective mobilisation; thus, interactions between people of like minds and other commonalities remain an imperative for climate actions. With low media attention and unfriendly media stance over climate issues, this chapter asks how do contemporary action groups achieve effective public communication, how can these strategies be translated into climate actions, what are the strengths and limitations of new media, and how do contemporary action groups use them effectively. Furthermore, the chapter asks how can face-to-face interactions be balanced with the strategic use of social media alongside deliberative exercises.
KeywordsClimate communication Media Social media Deliberation
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