In the continuum that describes social movements, the most important phase is when a large majority of people starts to actively respond to the social issue by engaging in political actions and in changing their personal behaviours and mindsets. People could be provided with this new sense of collective identity and ownership when campaigners offer them a clear and unified regime alternative. This chapter asks how can climate action campaigners construct a new vision for a stable climate era, what are the complexities involved in these processes, what examples are blossoming elsewhere, how do they materialised, and how could these be used as visioning materials for climate actions, and, lastly, what are the weaknesses of this strategy as experienced in other social action campaigns.
KeywordsBehavioural change Vision Community energy
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