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Relating

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Abstract

Face-to-face interactions remain key in turning talk into effective climate actions. While this opportunity is already present among climate action groups, there are still gaps that need to be understood, filled, and reflected upon when messengers relate with their audiences. This chapter asks how can climate action campaigners orient their dialogues and conversations to ensure stronger engagement with their audience, what are the strengths and limits observed by contemporary social action groups when building relationships with their publics, how can these strengths be translated into other spaces and audiences, and what the weaknesses tell and what practical lessons emerged from these experiences.

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Notes

  1. 1.

    See Appendix B for notes on statistical treatment and reporting.

  2. 2.

    See Table C.1 for the description of the social action groups.

  3. 3.

    These vested interests comprise politicians, corporations, media, and other groups, who block climate legislations in Parliaments, lobby for continued fossil fuel extraction, undermine climate science, and spread disinformation in the media and public forums (Diesendorf 2009).

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Delina, L.L. (2019). Relating. In: Climate Actions. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-91884-6_2

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  • DOI: https://doi.org/10.1007/978-3-319-91884-6_2

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