Creativity Perspective on Entrepreneurship

  • Chaoying Tang
  • Christian ByrgeEmail author
  • Jizhong Zhou


Tang, Byrge, and Zhou discuss the role of creativity training for entrepreneurship education and matters of concern in integrating creativity training in entrepreneurship education. The authors view creativity as a key competency of entrepreneurship being closely related to the abilities to recognize commercial opportunities, generate new business models, and build the skills to act upon them. They suggest exploring the relation between creativity and entrepreneurship from the perspectives of goal and process, characteristics, competency, and entrepreneurial intention. To successfully integrate creativity into entrepreneurship education, program designers should pay attention to a number of issues and concerns, such as the advancement of domain-relevant skills, creativity-relevant skills, task motivation, domain-specific or domain-general creativity training, and teaching and evaluation methods.


Creativity training Entrepreneurship education Domain-relevant skills Creativity-relevant skills Task motivation 



This chapter was supported by the National Natural Science Foundation of China (71473238, 71673264, and 71273256).


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.University of Chinese Academy of SciencesBeijngChina
  2. 2.Department of Business and ManagementAalborg UniversityAalborgDenmark

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