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Creativity Perspective on Entrepreneurship

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The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship

Abstract

Tang, Byrge, and Zhou discuss the role of creativity training for entrepreneurship education and matters of concern in integrating creativity training in entrepreneurship education. The authors view creativity as a key competency of entrepreneurship being closely related to the abilities to recognize commercial opportunities, generate new business models, and build the skills to act upon them. They suggest exploring the relation between creativity and entrepreneurship from the perspectives of goal and process, characteristics, competency, and entrepreneurial intention. To successfully integrate creativity into entrepreneurship education, program designers should pay attention to a number of issues and concerns, such as the advancement of domain-relevant skills, creativity-relevant skills, task motivation, domain-specific or domain-general creativity training, and teaching and evaluation methods.

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Acknowledgment

This chapter was supported by the National Natural Science Foundation of China (71473238, 71673264, and 71273256).

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Authors and Affiliations

  1. University of Chinese Academy of Sciences, Beijng, China

    Chaoying Tang & Jizhong Zhou

  2. Department of Business and Management, Aalborg University, Aalborg, Denmark

    Christian Byrge

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  1. Chaoying Tang
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  2. Christian Byrge
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  3. Jizhong Zhou
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Correspondence to Christian Byrge .

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Editors and Affiliations

  1. Department of Business and Management, Aalborg University, Aalborg, Denmark

    Romeo V. Turcan

  2. Department of Business and Management, Aalborg University, Aalborg, Denmark

    Norman M. Fraser

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Tang, C., Byrge, C., Zhou, J. (2018). Creativity Perspective on Entrepreneurship. In: Turcan, R., Fraser, N. (eds) The Palgrave Handbook of Multidisciplinary Perspectives on Entrepreneurship. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-91611-8_5

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