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Innovative Strategies on External Media: Dialogues Between Architecture, Graphic Design and Visual Arts

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  • First Online:
Innovation, Engineering and Entrepreneurship (HELIX 2018)

Part of the book series: Lecture Notes in Electrical Engineering ((LNEE,volume 505))

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Abstract

The paper analyzes the innovative strategies on the graphic design developed for external media in São Paulo city which promote dialogues between architecture, graphic design and the installation language, a concept proper to the visual arts field. For the analysis, two examples of installation in public spaces are shown: the artistic installation “Chromatic Program” developed by the artist Amelia Toledo for the passageway of Arcoverde Underground Station at Rio de Janeiro in 1998, and an external media installation designed for the Secretariat of Tourism, Sports and Entertainment of Pernambuco to improve this northeast province tourism, that was located at the Angelica Avenue Underground Station passageway in December 2017. Using a comparison methodology based on artistic installation concepts, we verify a close relationship between the artistic and the external media installation strategies which enhance the understanding of contemporary graphic design acting in urban landscapes.

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Author information

Authors and Affiliations

  1. Design, Anhembi Morumbi University, São Paulo, Brazil

    Angela Maria dos Santos & Gisela Belluzzo de Campos

Authors
  1. Angela Maria dos Santos
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  2. Gisela Belluzzo de Campos
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Corresponding author

Correspondence to Angela Maria dos Santos .

Editor information

Editors and Affiliations

  1. School of Engineering, University of Minho, Guimarães, Portugal

    José Machado

  2. School of Engineering, University of Minho, Guimarães, Portugal

    Filomena Soares

  3. Faculty of Engineering, University of Porto, Porto, Portugal

    Germano Veiga

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dos Santos, A.M., de Campos, G.B. (2019). Innovative Strategies on External Media: Dialogues Between Architecture, Graphic Design and Visual Arts. In: Machado, J., Soares, F., Veiga, G. (eds) Innovation, Engineering and Entrepreneurship. HELIX 2018. Lecture Notes in Electrical Engineering, vol 505. Springer, Cham. https://doi.org/10.1007/978-3-319-91334-6_133

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