Abstract
Business fairs are strategic tools for companies. However, when studying the Brazilian trade-fair literature, we observed a gap related to the discussion of inter-organizational relationships. This study investigated how business fairs promote the development of relationships and joint actions among exhibitors. Using an exploratory and qualitative approach, this paper focused on Brazilian metal-working companies from two Brazilian states (Santa Catarina and Rio Grande do Sul), which have been exhibitors at trade fairs. The study enabled the identification of a complexity of joint activities and different levels of integration resulting from companies’ participation in these fairs.
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Locatelli, D.R.S., da Silveira, M.A.P., Mourão, P.J.R. (2019). From Handshakes to Hugs: How Brazilian Business Fairs Enhance Relationships Between Exhibitors. In: Machado, J., Soares, F., Veiga, G. (eds) Innovation, Engineering and Entrepreneurship. HELIX 2018. Lecture Notes in Electrical Engineering, vol 505. Springer, Cham. https://doi.org/10.1007/978-3-319-91334-6_120
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DOI: https://doi.org/10.1007/978-3-319-91334-6_120
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