Abstract
As customers in the banking industry are becoming more demanding and increasingly mobile between competing financial providers, simply being customer-focussed is not enough. Since customers are the driving force of Islamic Financial Institutions (IFIs), hence customers’ satisfaction is a very important aspect in the competitive market. This chapter emphasized that IFIs need to take seriously their products marketing aspect in consonance with Islamic business ethics .
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Hassan, A., Mollah, S. (2018). A New Perspective: Islamic Business Ethics and Islamic Finance Customer Loyalty. In: Islamic Finance. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-91295-0_5
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DOI: https://doi.org/10.1007/978-3-319-91295-0_5
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Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-91294-3
Online ISBN: 978-3-319-91295-0
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