Skip to main content

Enterprise Simulation Gaming: Effective Practices for Assessing Student Learning with SimVenture Classic and VentureBlocks

  • Chapter
  • First Online:
Experiential Learning for Entrepreneurship

Abstract

Despite the increasing popularity of enterprise and entrepreneurship programmes in Higher Education Institutions (HEIs) worldwide, there has been a growing concern about how academics should deliver enterprise and entrepreneurship education effectively to learners using an experiential learning approach. Consequentially, the rise of technology-based simulation programmes and gaming is being implemented in various enterprise and entrepreneurship programmes in HEIs. This chapter focuses on effective practices for implementing technology-based simulation gaming as a powerful tool for experiential learning in entrepreneurship studies. We have selected two popular business simulation games from the UK and USA (Case Study A: SimVenture Classic and Case Study B: VentureBlocks) and have proposed seven effective practices for how academic instructors could implement and assess simulation gaming experiences in entrepreneurship and enterprise programmes.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 99.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 129.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 199.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • Alexander, I. K., & Hjortsø, C. N. (2013). Cultural considerations when designing entrepreneurial pedagogies. In Education and learning issues in entrepreneurship workshop (pp. 17–35). Athens: National and Kapodistrian University of Athens.

    Google Scholar 

  • Alexandre-Leclair, L. (2014). Diversity as a motive for entrepreneurship? The case of gender, culture and ethnicity. Journal of Innovation Economics & Management, 2(14), 157–175.

    Article  Google Scholar 

  • Biswas-Diener, R., & Patterson, L. (2013). An experimental approach to teaching positive psychology to undergraduates. In A. C. Parks (Ed.), Towards the establishment of best practices for applying positive psychology in higher education. New York: Routledge.

    Google Scholar 

  • Bolton, B. K., & Thompson, J. (2004). Entrepreneurs: Talent, temperament, technique. Burlington: Routledge.

    Google Scholar 

  • Botelho, W. T., Marietto, M. D. G. B., Ferreira, J. C. D. M., & Pimentel, E. P. (2016). Kolb’s experiential learning theory and Belhot’s learning cycle guiding the use of computer simulation in engineering education: A pedagogical proposal to shift toward an experiential pedagogy. Computer Applications in Engineering Education, 24(1), 79–88.

    Article  Google Scholar 

  • Brand, M., Wakkee, I., & van der Veen, M. (2007). Teaching entrepreneurship to non-business students: Insights from two Dutch universities. In Handbook of research in entrepreneurship education (pp. 52–83). Cornwall: Edward Elgar Publishing.

    Google Scholar 

  • Breckwoldt, J., Gruber, H., & Wittmann, A. (2014). Simulation learning. In S. Billett, C. Harteis, & H. Gruber (Eds.), International handbook of research in professional and practice-based learning (pp. 673–698). Dordrecht: Springer.

    Google Scholar 

  • Deshpande, A. A., & Huang, S. H. (2011). Simulation games in engineering education: A state-of-the-art review. Computer Applications in Engineering Education, 19(3), 399–410.

    Article  Google Scholar 

  • Fayolle, A., & Klandt, H. (Eds.). (2006). International entrepreneurship education: Issues and newness. Cheltenham: Edward Elgar Publishing.

    Google Scholar 

  • Ferreira, J. J., Fernandes, C. I., & Ratten, V. (2017). The influence of entrepreneurship education on entrepreneurial intentions. In M. Peris-Ortiz, J. Alonso Gómez, J. M. Merigó-Lindahl, & C. Rueda-Armengot (Eds.), Entrepreneurial universities (pp. 19–34). New York: Springer International Publishing.

    Chapter  Google Scholar 

  • Gartner, W. B., & Vesper, K. H. (1994). Experiments in entrepreneurship education: Successes and failures. Journal of Business Venturing, 9(3), 179–187.

    Article  Google Scholar 

  • Gibb, A. (2008). Entrepreneurship and enterprise education in schools and colleges: Insights from UK practice. International Journal of Entrepreneurship Education, 6(2), 48.

    Google Scholar 

  • Gibb, A. (2011). Concepts into practice: Meeting the challenge of development of entrepreneurship educators around an innovative paradigm: The case of the International Entrepreneurship Educators’ Programme (IEEP). International Journal of Entrepreneurial Behavior & Research, 17(2), 146–165.

    Article  Google Scholar 

  • Gibb, A., & Hannon, P. (2006). Towards the entrepreneurial university. International Journal of Entrepreneurship Education, 4(1), 73–110.

    Google Scholar 

  • Gibb, A., Hannon, P., Price, A., & Robertson, I. (2014). A compendium of pedagogies for teaching entrepreneurship. International entrepreneurship educators program, Coventry, United Kingdom. http://ieeponline.com/wp-content/uploads/2013/11/Wider-reading

  • Haase, H., & Lautenschläger, A. (2011). The ‘teachability dilemma’ of entrepreneurship. International Entrepreneurship and Management Journal, 7(2), 145–162.

    Article  Google Scholar 

  • Hafeez, K., Griffiths, M., Griffiths, J., & Naim, M. M. (1996). Systems design of a two-echelon steel industry supply chain. International Journal of Production Economics, 45(1–3), 121–130.

    Article  Google Scholar 

  • Holland, P., & Lenders, R. (2016). Adult learning: From learning theory to parliamentary practice. Public Administration, Governance and Globalization, 16(1), 37–55.

    Google Scholar 

  • Itin, C. M. (1999). Reasserting the philosophy of experiential education as a vehicle for change in the 21st century. Journal of Experiential Education, 22(2), 91–98.

    Article  Google Scholar 

  • Karlsson, T., & Honig, B. (2009). Judging a business by its cover: An institutional perspective on new ventures and the business plan. Journal of Business Venturing, 24(1), 27–45.

    Article  Google Scholar 

  • Kolb, D. (1984). Experiential learning as the science of learning and development. Englewood Cliffs: Prentice Hall.

    Google Scholar 

  • Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development. Hertfordshire: FT press.

    Google Scholar 

  • Lautenschläger, A., & Haase, H. (2011). The myth of entrepreneurship education: Seven arguments against teaching business creation at universities. Journal of Entrepreneurship Education, 14, 147–161.

    Google Scholar 

  • Lu, J., Hallinger, P., & Showanasai, P. (2014). Simulation-based learning in management education: A longitudinal quasi-experimental evaluation of instructional effectiveness. Journal of Management Development, 33(3), 218–244.

    Article  Google Scholar 

  • Mahmoud, T., & Hafeez, K. (2013). Performance assessment of an e-learning software system for sustainability. International Journal of Quality and Service Sciences, 5(2), 208–229.

    Article  Google Scholar 

  • Mayer, I., Bekebrede, G., Harteveld, C., Warmelink, H., Zhou, Q., Ruijven, T., Lo, J., Kortmann, R., McGoldrick, K., & Ziegert, A. L. (2012). Let experience be the guide: Experiential education in economics. In G. M. Hoyt & K. McGoldrick (Eds.), The international handbook of teaching and learning economics (pp. 79–89). Northampton: Edward Elgar Press.

    Google Scholar 

  • McGoldrick, K., & Ziegert, A. (2012). Let experience be the guide: Experiential education in economics. In G. M. Hoyt & K. McGoldrick (Eds.), International handbook on teaching and learning economics (pp. 78–88). London: Routledge.

    Google Scholar 

  • Morris, M. H., & Kuratko, D. F. (2014). Building university 21st-century entrepreneurship programs that empower and transform. In S. Hoskinson & D. F. Kutratko (Eds.), Innovative pathways for University entrepreneurship in the 21st Century (pp. 1–24). Bingley: Emerald Group Publishing Limited.

    Google Scholar 

  • Moylan, T., Gallagher, N., & Heagney, C. (2016). Exploratory studies on the use of experiential learning in entrepreneurship education. AISHE-J: The All Ireland Journal of Teaching & Learning in Higher Education, 8(1), 25315–25323 (on-line).

    Google Scholar 

  • Mughal, F., & Zafar, A. (2011). Experiential learning from a constructivist perspective: Reconceptualizing the Kolbian cycle. International Journal of Learning and Development, 1(2), 27–37.

    Google Scholar 

  • Muro, M., & Jeffrey, P. (2008). A critical review of the theory and application of social learning in participatory natural resource management. Journal of Environmental Planning and Management, 51, 325–344.

    Article  Google Scholar 

  • Oosterbeek, H., Van Praag, M., & Ijsselstein, A. (2010). The impact of entrepreneurship education on entrepreneurship skills & motivation. European Economic Review, 54(3), 442–454.

    Article  Google Scholar 

  • Packham, G., Jones, P., Miller, C., Pickernell, D., & Thomas, B. (2010). Attitudes towards entrepreneurship education: A comparative analysis. Education + Training, 52(8/9), 568–586.

    Article  Google Scholar 

  • Penaluna, K., Penaluna, A., & Jones, C. (2012). The context of enterprise education: Insights into current practices. Industry and Higher Education, 26(3), 163–175.

    Article  Google Scholar 

  • Piercy, N., Brandon-Jones, A., Brandon-Jones, E., & Campbell, C. (2012). Examining the effectiveness of experiential teaching methods in small and large OM modules. International Journal of Operations & Production Management, 32(12), 1473–1492.

    Article  Google Scholar 

  • Pittaway, L., Missing, C., Hudson, N., & Maragh, D. (2009). Entrepreneurial learning through action: A case study of the six-squared program. Action Learning: Research and Practice, 6(3), 265–288.

    Article  Google Scholar 

  • Powell, B. C. (2013). Dilemmas in entrepreneurship pedagogy. Journal of Entrepreneurship Education, 16, 99–112.

    Google Scholar 

  • Roberts, J. (2016). Language teacher education. London: Routledge.

    Google Scholar 

  • Sá, C., & Kretz, A. (2015). The entrepreneurship movement and the university. New York: Springer.

    Book  Google Scholar 

  • Sardeshmukh, S. R., & Smith-Nelson, R. (2011). Educating for an entrepreneurial career: Developing opportunity recognition ability. Australian Journal of Career Development, 20(3), 47–55.

    Article  Google Scholar 

  • Schindehutte, M., & Morris, M. H. (2016). The experiential learning portfolio and entrepreneurship. In M. H. Morris & E. Liguori (Eds.), Annals of entrepreneurship education and pedagogy (pp. 900–902). Cheltenham: Edward Elgar.

    Google Scholar 

  • Schlesinger, L. A., & Kiefer, C. F. (2012). Just start: Take action, embrace uncertainty, create the future. Boston: Harvard Business Review Press.

    Google Scholar 

  • Smith, T. E., & Knapp, C. E. (Eds.). (2011). Sourcebook of experiential education: Key thinkers and their contributions. London: Routledge.

    Google Scholar 

  • Urban, B. (2010). Frontiers in entrepreneurship. London: Springer.

    Book  Google Scholar 

  • Vanevenhoven, J., & Drago, W. A. (2015). The structure and scope of entrepreneurship programs in higher education around the world. In D. Rae & C. L. Wang (Eds.), Entrepreneurial learning: New perspectives in research, education and practice (p. 117). New York: Routledge.

    Google Scholar 

  • Weber, S., & Funke, S. (2014). A research-and evidence-based entrepreneurship education program at Ludwig-Maximilian University (LMU), Munich. In S. Weber et al. (Eds.), Becoming an entrepreneur (pp. 177–195). Taiwan: Sense Publishers.

    Chapter  Google Scholar 

  • Westlund, H., Andersson, M., & Karlsson, C. (2014). Creativity as an integral element of social capital and its role in economic performance. In R. Sternberg & G. Krauss (Eds.), Handbook of research on entrepreneurship and creativity. New York: Edward Elgar Publishing.

    Google Scholar 

  • Williams, D. (2015). The impact of SimVenture on the development of entrepreneurial skills in management students. Industry and Higher Education, 29(5), 379–395.

    Article  Google Scholar 

  • Wilson, J. C. (2011). Service learning and the development of empathy in US college students. Education and Training, 53(2/3), 207–217.

    Article  Google Scholar 

  • Wilson, T. (2012). Review of HE-business collaboration. Retrieved from www.wilsonreview.co.uk/review/. 19 Dec 2017 at 13:08.

  • Wilson, D., & McKiernan, P. (2011). Global mimicry: Putting strategic choice back on the business school agenda. British Journal of Management, 22(3), 457–469.

    Article  Google Scholar 

  • Wilson, D. C., & Thomas, H. (2012). The legitimacy of the business of business schools: What’s the future? Journal of Management Development, 31(4), 368–376.

    Article  Google Scholar 

  • Wurdinger, S. D. (2005). Using experiential learning in the classroom: Practical ideas for all educators. Maryland: R&L Education.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Naveed Yasin .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 The Author(s)

About this chapter

Check for updates. Verify currency and authenticity via CrossMark

Cite this chapter

Yasin, N., Hafeez, K. (2018). Enterprise Simulation Gaming: Effective Practices for Assessing Student Learning with SimVenture Classic and VentureBlocks. In: Hyams-Ssekasi, D., Caldwell, E. (eds) Experiential Learning for Entrepreneurship. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-90005-6_3

Download citation

Publish with us

Policies and ethics