Abstract
“Data is the new oil” is a saying that is readily quoted today. Although this sentence still describes the current development well, it ides not get down to the real core of the matter; more suitable would be “artificial intelligence empowers a new economy”. The autonomous automation of ever larger fields of tasks in the business world will trigger fundamental economic and social changes. Based on a future world in which unlimited information is available on unlimited computers, ultimate decisions will be generated in real time and processes will be controlled objectively. These decisions are not liable to any subjectivity, information or delays.
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Gentsch, P. (2019). AI Best and Next Practices. In: AI in Marketing, Sales and Service. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-89957-2_5
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