Conversational AI: How (Chat)Bots Will Reshape the Digital Experience

Gentsch, Peter

doi:10.1007/978-3-319-89957-2_4

Conversational AI: How (Chat)Bots Will Reshape the Digital Experience

Peter Gentsch²

Chapter
First Online: 23 October 2018

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Abstract

The topic of bots is new. Back in 1966, Joseph Weizenbaum developed with ELIZA a computer program that demonstrated the possibilities of communication between a human and a computer via natural language. When replying, the machine took on the role of a psychotherapist, worked on the basis of a structured dictionary and looked for keywords in the entered text.

Keywords

Artificial intelligenceArtificial Intelligence (AI)
botsBots
dataData
Cortana
marketingMarketing

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Frankfurt, Germany
Peter Gentsch

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Gentsch, P. (2019). Conversational AI: How (Chat)Bots Will Reshape the Digital Experience. In: AI in Marketing, Sales and Service. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-89957-2_4

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DOI: https://doi.org/10.1007/978-3-319-89957-2_4
Published: 23 October 2018
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-319-89956-5
Online ISBN: 978-3-319-89957-2
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