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Conversational AI: How (Chat)Bots Will Reshape the Digital Experience

Abstract

The topic of bots is new. Back in 1966, Joseph Weizenbaum developed with ELIZA a computer program that demonstrated the possibilities of communication between a human and a computer via natural language. When replying, the machine took on the role of a psychotherapist, worked on the basis of a structured dictionary and looked for keywords in the entered text.

Keywords

  • Artificial intelligenceArtificial Intelligence (AI)
  • botsBots
  • dataData
  • Cortana
  • marketingMarketing

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Gentsch, P. (2019). Conversational AI: How (Chat)Bots Will Reshape the Digital Experience. In: AI in Marketing, Sales and Service. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-89957-2_4

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