Abstract
Indian retail sector has seen a drastic transformation and rapid growth since the last decade. Till date it is being dominated by small and unorganized entrepreneurs like Khirana shops, standalone stores, boutiques, traditional family business stores, etc. In this present study, researchers concentrate on three selective questions: predictive modeling, dimension reduction, and visualization modeling. The population consisted of random shoppers who have visited shopping centers. The survey was conducted in year 2015, and all of the surveys were conducted in person. The questionnaire consisted of 150 items. The majority of participants completed the survey between 10 and 12 min. This present study indicates that the atmosphere of a retail setup has a major impact in the minds of mall consumers reflecting their behavioral response and the role of experiential value in determining these behavioral responses.
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Roy, D., Ray, N. (2019). Consumer Buying Behavior and Perception toward Shopping Malls with Special Reference to the City of Kolkata, West Bengal, India. In: Erçetin, Ş., Potas, N. (eds) Chaos, Complexity and Leadership 2017. ICCLS 2017. Springer Proceedings in Complexity. Springer, Cham. https://doi.org/10.1007/978-3-319-89875-9_29
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