SWOT Analysis of Shipyards Located in Santa Catarina

Abstract

The present paper aims to do the SWOT analysis of a construction shipyard located in the region of Itajaí and surroundings, in the state of Santa Catarina, Brazil. The SWOT analysis has the purpose of identifying the strengths, weaknesses, opportunities, and threats of an organization or industry. In the Internet search and in the Union of Workers of the Metallurgical, Mechanical, Electrical Materials and Naval Construction of Itajaí and Region, five shipyards were identified; four were prepared to respond to the preliminary questionnaires. After the analysis of answers, interviews in loco were performed with directors and managers appointed by the shipyards themselves to represent them. The processing of respondents’ data strongly showed the trust relationship with providers, the productive flexibility, and high quality of workmanship. Regarding the weak points, there was a lack of integration between the main players in the naval industry, shipyards, and universities. As threats, the Asian countries and the shipyards of Rio de Janeiro were identified. Among the opportunities, it is worth mentioning the proximity to universities and research centers, which facilitate the development of products, innovations, and technologies.