Abstract
The oral healthcare market was estimated to be worth US$39.1 billion in 2014, with this figure expected to continue growing. This industry focuses on the development, manufacturing and sales/marketing of oral healthcare products for at home use by consumers and the development, manufacturing and sales/marketing of dental materials, products, services and equipment for use in dental practices. There are growing opportunities for oral health professionals who want to make the transition into work in the oral healthcare industry. Roles that can be taken up by oral health professionals include research, training, product development, product management, sales and promotion. For example, an oral health professional can provide constructive insights into the needs of dental practitioners and therefore influence the final form of products developed for use in practices. A dental professional background can also be helpful in building sales strategies and tactical approaches for dental clinics. Those who work in larger oral healthcare corporations will develop new skills in leadership, team work, management and advocacy and may enjoy opportunities such as travel. While they may be considered special by former peers who remain in clinical oral health, many oral health professionals may be suited to work in the oral healthcare industry.
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References
Future Market Insights (2014) Oral care market: BRICS industry analysis and opportunity assessment 2014–2020. https://www.futuremarketinsights.com/reports/brics-oral-care-market-opportunity-assessment. Accessed 29 Nov 2017
Grand View Research (2014, March) Dental equipment market analysis by product and segment forecasts to 2020. ISBN Code: 978-1-68038-097-2. http://www.grandviewresearch.com/industry-analysis/dental-equipment-market. Accessed 29 Nov 2017
Transparency Market Research (2017) Dental consumables market - global industry analysis, size, share, growth, trends, and forecast 2015–2023. https://www.transparencymarketresearch.com/dental-consumables-market.html. Accessed 29 Nov 2017
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Goffin, G., Cartwright, S., Haynes, S. (2018). Career Paths in Oral Health Industry. In: Mariño, R., Morgan, M., Walmsley, A. (eds) Career Paths in Oral Health. Springer, Cham. https://doi.org/10.1007/978-3-319-89731-8_10
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DOI: https://doi.org/10.1007/978-3-319-89731-8_10
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