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Digital India pp 147-157 | Cite as

Perceived Information Risk While Providing Sensitive Information for Consuming Digital Services

  • Syed Ziaul Mustafa
  • Arpan Kumar Kar
Chapter
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)

Abstract

Since the increase on use of the digital services, there has been growth of risk surrounding information. So the measure of the information risk while using digital services has been a concern for the information security managers. The purpose of the study is to develop a conceptual model which can be used to measure the information risk while using digital services. The sharing of information during the purchase of the digital services is very certain. The conceptual model develops the antecedents of the information risk. The antecedents are network environment characteristics, network trust, general information security awareness, perceived information privacy concern and information type. The model also includes the contrast which shows the willingness to buy the digital services. It includes perceived risk, trust in service provider, perceived size and reputation of the digital service provider.

Keywords

Information risk Perceived risk Digital service 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Syed Ziaul Mustafa
    • 1
  • Arpan Kumar Kar
    • 2
  1. 1.Centre of Excellence in Cyber Systems and Information Assurance (CoE-CSIA), Indian Institute of Technology DelhiNew DelhiIndia
  2. 2.Department of Management StudiesIndian Institute of Technology DelhiNew DelhiIndia

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