Intensities and the Singular Assemblage: Time and Space

  • Hélène de Burgh-Woodman


This chapter also focuses on the internal components of assemblages and the resulting intensities embodied within singular advertisements, situating their aesthetic, stylistic, narrative and consumer engagement qualities within the paradigm of assemblage thinking. Specifically, temporality and spatiality are considered and the ways in which these important cinematic elements are used in advertising.


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Hélène de Burgh-Woodman
    • 1
  1. 1.The University of Notre Dame AustraliaSydneyAustralia

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