Abstract
With the growing global connectivity, the necessity of countries to assert their cultural identity has become profound. This paper explores how Japan was able to preserve its local music culture amidst the presence of US and western influences on local demand through the soft power concept. Our study suggests that soft power efforts of one state may be considerably undermined when soft power interests of another country raise, resulting in serious impacts on the specific soft power-related industry.
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Cerqueira, M. (2018). The Soft Power of the Music Industry—Where Does It Start and Where Does It End? Insights from the United States and Japan. In: Arora, A., Bacouel-Jentjens, S., Edmonds, J. (eds) Global Business Value Innovations. International Marketing and Management Research. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-77929-4_7
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DOI: https://doi.org/10.1007/978-3-319-77929-4_7
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