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The Moderating Influence of Socially-Inspired Trust on the Connection Between Persuasive Governmental Social Media Quality and Success

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Book cover Trends and Advances in Information Systems and Technologies (WorldCIST'18 2018)

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 745))

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Abstract

The connection between governmental social media quality and success needs more verification. While some empirical studies back this direct link, some other studies failed to back this direct connection between the two variables. This research-in-progress investigation tries to analyze the moderating role of socially-inspired trust in the relationship between citizens’ perceptions of social media persuasive quality and their perceived success of the same. The statistical analyses of responses collected via a field survey provided partial support for the importance of socially-inspired trust for social media success.

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Author information

Authors and Affiliations

  1. Department of QM and IS, College of Business Administration, Kuwait University, Kuwait City, Kuwait

    Adel M. Aladwani

Authors
  1. Adel M. Aladwani
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Correspondence to Adel M. Aladwani .

Editor information

Editors and Affiliations

  1. Departamento de Engenharia Informática, Universidade de Coimbra, Coimbra, Portugal

    Álvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. DSI/EEUM, Universidade do Minho, Guimarães, Portugal

    Luís Paulo Reis

  4. DIMES, Università della Calabria, Arcavacata di Rende, Italy

    Sandra Costanzo

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Aladwani, A.M. (2018). The Moderating Influence of Socially-Inspired Trust on the Connection Between Persuasive Governmental Social Media Quality and Success. In: Rocha, Á., Adeli, H., Reis, L.P., Costanzo, S. (eds) Trends and Advances in Information Systems and Technologies. WorldCIST'18 2018. Advances in Intelligent Systems and Computing, vol 745. Springer, Cham. https://doi.org/10.1007/978-3-319-77703-0_24

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  • DOI: https://doi.org/10.1007/978-3-319-77703-0_24

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-77702-3

  • Online ISBN: 978-3-319-77703-0

  • eBook Packages: EngineeringEngineering (R0)

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