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The Experience Logic as a New Perspective for Marketing Management pp 91–109Cite as

Sustainable Management of Events in an Experiential Perspective

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Part of the book series: International Series in Advanced Management Studies ((ISAMS))

Abstract

Events are complex value propositions that are realized by specialists to meet different leisure and entertainment needs. They are highly intangible and experiential-type products (Pencarelli and Forlani 2016) to which the application of logical experience is particularly suitable (Bartolazzi et al. 2008; Pegg and Patterson 2010; Manthiou et al. 2014; Getz and Page 2016). This chapter aims to describe the role played by events in the experience economy for territories involved in sustainable tourism strategies. The authors also propose a model for event impact analysis and evaluation. Starting from the idea that tourist destinations represent a stage on which tourism products can be displayed, so as to satisfy the demands of travelers seeking engaging experiences (Pencarelli and Forlani 2016), the importance of the role played by destination management in managing the events is further underlined. Tourists searching such experiences want to be in the spotlight and co-participate with territorial players in the creation of value. As such, event management requires the use of tools such as planning, organization, and control in order to design, plan, and put on a balanced program of events while monitoring the impact on value creation for both tourists and regional stakeholders within the perspective of sustainability. This chapter proposes to redefine the experiential perspective of a set of indicators that are useful in holistically evaluating the performance of events in a traditional tri-faceted dimension, i.e., economic, social, and environmental.

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Notes

  1. 1.

    Just like on a stage where the actors play and the quality of the show depends on their capacity to get the public emotionally involved, in the same way on the stage of the territory there are both tour operators and the local population, which are operative protagonists of the touristic offer and responsible for the final performance. The governing body, just like the theater director, is in charge of realizing the best performance. But once it has begun, he can only give directions from backstage.

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Author information

Authors and Affiliations

  1. Department of Management, Università Politecnica delle Marche, Ancona, Italy

    Gian Luca Gregori & Valerio Temperini

  2. Department of Economics, Society, Politics, University of Urbino “Carlo Bo”, Urbino, Italy

    Tonino Pencarelli

  3. Department of Economics, University of Perugia, Perugia, Italy

    Simone Splendiani & Fabio Forlani

Authors
  1. Gian Luca Gregori
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  2. Tonino Pencarelli
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  3. Valerio Temperini
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  4. Simone Splendiani
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  5. Fabio Forlani
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Corresponding author

Correspondence to Valerio Temperini .

Editor information

Editors and Affiliations

  1. Department of Economics, Society, Politics, University of Urbino “Carlo Bo”, Urbino, Italy

    Tonino Pencarelli

  2. Department of Economics, University of Perugia, Perugia, Italy

    Fabio Forlani

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Gregori, G.L., Pencarelli, T., Temperini, V., Splendiani, S., Forlani, F. (2018). Sustainable Management of Events in an Experiential Perspective. In: Pencarelli, T., Forlani, F. (eds) The Experience Logic as a New Perspective for Marketing Management. International Series in Advanced Management Studies. Springer, Cham. https://doi.org/10.1007/978-3-319-77550-0_5

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