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Communicating Science in the Twenty-First Century

Part of the Springer Texts in Education book series (SPTE)


In this chapter, we discuss science communication in the twenty-first century. We explore the opportunities the internet offers us to expand our research network and share our knowledge with a wider audience. A first topic is blogging as a researcher. The different ways of contributing with blog posts, as well as the different platforms for blogging are discussed, i.e. a blog as a single author, a blog as a research group, or other collaborative efforts. We highlight the benefits of blogging. A second topic is the use of Twitter as a microblogging platform and source of information for researchers. We discuss how to engage with an audience on Twitter and start a scientific conversation, and how to join the Twitter conversation about higher education. A final topic is online branding for scientists. We first explore how searchable you are, and how you can manage the information that shows up when you google your name. We then look at additional profiles, such as LinkedIn,, ResearchGate, Instagram, Facebook, and Storify to share information and to manage the information that is available about you on the internet.


  • Online branding
  • Branding
  • Science communication
  • LinkedIn
  • Blogging
  • Twitter
  • Internet tools
  • Public outreach

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  1. 1.

    Or any period of time after which it feels like you got used to the method.

  2. 2.

    Storify will go out of business mid-2018. Other options include Cyfe, Wakelet, Pearltrees.

  3. 3.

    I’m not judging you if the cat memes lured you in in the first place

  4. 4.

    Service is planned to go out of business, and other companies are busy trying to fill up this vacuum Wakelet currently seems to be the best replacement.

  5. 5.

    For all your publications, for all work occasions, and on all your online profiles.

  6. 6.

    Or your favorite search engine. I currently use Ecosia.

Further Reading and References

  1. Mewburn, I., & Thomson, P. (2013). Why do academics blog? An analysis of audiences, purposes and challenges. Studies in Higher Education, 38(8), 1105–1119.

    CrossRef  Google Scholar 

  2. Lantsoght, E. (2015). PhD Talk for academic transfer: How to start blogging as a researcher. PhD Talk.

  3. Lantsoght, E. (2013). Writers’ lab: 5 lessons from 3 years of blogging. PhD Talk.

  4. GradHacker. (2016). GradHacker.

  5. Lantsoght, E. (2012). Blogging as a means to tackle publication bias? PhD Talk.

  6. Lantsoght, E. (2012). Can blogging add an additional dimension to academic publishing?. PhD Talk.

  7. Lantsoght, E. (2011). Four reasons for blogging. PhD Talk.

  8. Lantsoght, E. (2013). Sulfur concrete in plain English. PhD Talk.

  9. Lantsoght, E. (2012). Why blogging is for every single academic. PhD Talk.

  10. Lantsoght, E. (2011). Who am I to speak up?. PhD Talk.

  11. Lantsoght, E. (2013). Writers’ lab: How to put a landscape table on a portrait page. PhD Talk.

  12. Lantsoght, E. (2016). PhD Talk for academic transfer: How to use twitter as a scientist. PhD Talk.

  13. Lantsoght, E. (2014). Twitter in academia: Results from 116 marine scientists. PhD Talk.

  14. Lantsoght, E. (2013). Storify – Verhalen vertellen met Twitter chats. PhD Talk.

  15. Lantsoght, E. (2012). Kick-off 3TU.Bouw. PhD Talk.,

  16. Lantsoght, E. (2014). Storify on Gender in academia. PhD Talk.

  17. Lantsoght, E. (2016). PhD Talk for academic transfer: Online branding for scientists. PhD Talk.

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Lantsoght, E.O.L. (2018). Communicating Science in the Twenty-First Century. In: The A-Z of the PhD Trajectory. Springer Texts in Education. Springer, Cham.

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