Conclusion: More Brain, Less Storming

Abstract

Managing innovations requires understanding what innovation means, why an organization needs and wants to innovate and the capabilities it should develop as a consequence. This might imply that your organization should implement the latest fad or emulate Apple and Uber. Or that it should not.

Managing innovations means thinking about how to build an organization that is continuously able to identify, assess and implement new opportunities in line with its strategic objectives. This means in particular being able to steer people and resources in a changing world, where knowledge and objectives are not a priori given but are framed and adjusted over time.