Skip to main content

A Study of the Privacy Attitudes of the Users of the Social Network(ing) Sites and Their Expectations from the Law in India

  • Conference paper
  • First Online:
Intelligent Systems Design and Applications (ISDA 2017)

Abstract

In an era of information revolution and Web 2.0 technologies, the Social Network(ing) Sites (SNSs) have become a popular medium for the freedom of expression, the networking and maintaining the networks with the strangers and known others. A large amount of personal data is disclosed by the users intentionally or unknowingly on these social networking sites. The protection of this data at residence and in motion and its further processing by SNSs and their third parties is a cause of concern. In the present study, the attitude of Indian users of SNSs towards data privacy and their expectations from law in India have been explored and analyzed to validate the need for creation of a data privacy law in India. This study would provide timely guidance for policy makers who are currently engaged in framing a data protection framework on the directions of Supreme Court of India by following due process of law.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 259.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 329.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Smith, H.J., Dinev, T., Xu, H.: Information privacy research: an interdisciplinary review. MIS Q. 35, 989–1016 (2011)

    Article  Google Scholar 

  2. “Justice K S Puttaswamy v Union of India,” Supreme Court of India (Nine Judges Constitutional Bench) (2017). http://supremecourtofindia.nic.in/pdf/LU/ALL%20WP(C)%20No.494%20of%202012%20Right%20to%20Privacy.pdf

  3. Altman, I.: The Environment and Social Behavior: Privacy, Personal Space, Territory, and Crowding (1975)

    Google Scholar 

  4. Margulis, S.T.: Conceptions of privacy: current status and next steps. J. Social Issues 33, 5–21 (1977)

    Article  Google Scholar 

  5. Ellison, N.B.: Social network sites: definition, history, and scholarship. J. Comput. Mediated Commun. 13, 210–230 (2007)

    Article  Google Scholar 

  6. Edwards, L.: Privacy, law, code and social networking sites. In: Research Handbook on Governance of the Internet, p. 309 (2013)

    Google Scholar 

  7. Yao, M.Z.: Self-protection of online privacy: a behavioral approach. In: Privacy Online, pp. 111–125. Springer, Heidelberg (2011)

    Google Scholar 

  8. Ajzen, I., Fishbein, M.: The influence of attitudes on behavior. In: The Handbook of Attitudes, vol. 173, p. 31 (2005)

    Google Scholar 

  9. Gross, R., Acquisti, A.: Information revelation and privacy in online social networks. In: Proceedings of the 2005 ACM Workshop on Privacy in the Electronic Society, pp. 71–80 (2005)

    Google Scholar 

  10. Strater, K., Richter, H.: Examining privacy and disclosure in a social networking community. In: Proceedings of the 3rd Symposium on Usable Privacy and Security, pp. 157–158 (2007)

    Google Scholar 

  11. Dwyer, C., Hiltz, S., Passerini, K.: Trust and privacy concern within social networking sites: a comparison of Facebook and MySpace. In: AMCIS 2007 Proceedings, p. 339 (2007)

    Google Scholar 

  12. Debatin, B., Lovejoy, J.P., Horn, A.-K., Hughes, B.N.: Facebook and online privacy: attitudes, behaviors, and unintended consequences. J. Comput. Mediated Commun. 15, 83–108 (2009)

    Article  Google Scholar 

  13. Ellison, N.B., Vitak, J., Steinfield, C., Gray, R., Lampe, C.: Negotiating privacy concerns and social capital needs in a social media environment. In: Trepte, S., Reinecke, L. (eds.) Privacy Online, pp. 19–32. Springer, Heidelberg (2011)

    Google Scholar 

  14. LaRose, R., Mastro, D., Eastin, M.S.: Understanding Internet usage: a social-cognitive approach to uses and gratifications. Soc. Sci. Comput. Rev. 19, 395–413 (2001)

    Article  Google Scholar 

  15. Tufekci, Z.: Grooming, gossip, Facebook and MySpace: what can we learn about these sites from those who won’t assimilate? Inf. Commun. Soc. 11, 544–564 (2008)

    Article  Google Scholar 

  16. Mahapatra, D.: Supreme Court for 3-tier right to privacy: intimate, private and public. The Times of India edition, New Delhi (2017)

    Google Scholar 

  17. Special Eurobarometer 359: Attitudes on Data Protection and Electronic Identity in the European Union (2011). http://ec.europa.eu/commfrontoffice/publicopinion/archives/ebs/ebs_359_en.pdf

  18. Serbetar, I., Sedlar, I.: Assessing reliability of a multi-dimensional scale by coefficient alpha. Revija za Elementarno Izobrazevanje 9, 189 (2016)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Sandeep Mittal .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2018 Springer International Publishing AG, part of Springer Nature

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Mittal, S., Sharma, P. (2018). A Study of the Privacy Attitudes of the Users of the Social Network(ing) Sites and Their Expectations from the Law in India. In: Abraham, A., Muhuri, P., Muda, A., Gandhi, N. (eds) Intelligent Systems Design and Applications. ISDA 2017. Advances in Intelligent Systems and Computing, vol 736. Springer, Cham. https://doi.org/10.1007/978-3-319-76348-4_100

Download citation

  • DOI: https://doi.org/10.1007/978-3-319-76348-4_100

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-76347-7

  • Online ISBN: 978-3-319-76348-4

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics