Abstract
Based on the philosophy mens sana in corpore sano, Technogym is considered by some analysts to be the leading global promoter of wellness. A common expression used to define Technogym stakeholders is “The Wellness Company.” Its founder, the Italian entrepreneur Nerio Alessandri, has transformed a startup based on fitness equipment into an international and competitive business, always convinced that “dream, vision, work, desire and effort have been the fundamental ingredients to succeed.”
In recent years, the digital transformation has begun to affect the health and fitness industry and, to use this disruption properly, the Wellness Company needed to redefine its business model, providing end users and companies with a range of smart and connected products.
The growth has already begun and Technogym aims at spreading the “Italian Quality of Life” worldwide, reinforcing its presence in mature markets and further developing its business in emerging ones.
The authors are grateful to Chiara Acciarini for her valuable assistance on this business case and Vanessa Krause and Martina Binacci for the final revision.
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Boccardelli, P., Peruffo, E. (2018). How Technogym Created the Wellness Industry. In: Iñiguez de Onzoño, S., Ichijo, K. (eds) Business Despite Borders. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-76306-4_5
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