Lean and Agile Supply Chains of E-commerce in Terms of Customer Value Creation
Among the reasons for shopping online are the following: availability of products 24 h a day, more attractive prices than in traditional shops, ease of finding rare or specialized products, a wide range of ways of having the purchases delivered or of receiving them, speed of order processing. It is not a simple task to reconcile all of these requirements, particularly because many different actors are involved in delivering value to the final customer. It also requires balancing between greater freedom, speed and low costs. The aim of this paper is to identify the nature of supply chains in terms of their lean and agile approach in the context of the type of product being moved (which can be sold via e-commerce), logistical solutions and supply chain management and configuration. The basic source of empirical materials was the author’s survey. The studies were conducted via a direct visit of the interviewer in the enterprises.
KeywordsE-commerce Supply chain Lean Agile Customer value
This paper has been written with financial support of the National Center of Science [Narodowe Centrum Nauki]—grant number DEC-2015/19/B/HS4/02287.
- 1.eMarketer, Worldwide Retail and Ecommerce Sales: eMarketer’s Estimates for 2016–2021 (2017). https://www.emarketer.com/Report/Worldwide-Retail-Ecommerce-Sales-eMarketers-Estimates-20162021/2002090
- 2.Rigby, D.: The Future of Shopping. Harvard Bus. Rev. 89(12), 65–76 (2011)Google Scholar
- 3.Reis, L., Varela, M.L.R., Machado, J., Trojanowska, J.: Application of lean approaches and techniques in an automotive company. Rom. Rev. Precis. Mech. Opt. Mechatron. 50, 112–118 (2016)Google Scholar
- 6.Lawrence, J.E., Tar, U.A.: Barriers to e-commerce in developing countries. Inf. Soc. Justice J. 3(1), 23–35 (2010)Google Scholar
- 7.Harrison, A., van Hoek, R.: Logistics Management and Strategy. Pearson Education, Harlow (2002)Google Scholar
- 9.Christopher, M., Towill, D.R.: Supply chain migration from lean and functional to agile and customized supply chain management. Int. J. 5(4), 206–213 (2000)Google Scholar
- 12.Maryniak, A.: Zarządzanie zielonym łańcuchem dostaw (Green Supply Chain Management). Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, Poznań (2017)Google Scholar
- 13.Simchi-Levi, D., Kyratzoglou, I., Vassiliadi, C.: MIT Forum for supply chain innovation. Supply Chain and Risk Management, Massachusetts Institute of Technology, Massachusettss (2013)Google Scholar
- 14.Kawa, A.: Supply chains of cross-border e-commerce. In: ACIIDS 2017: Advanced Topics in Intelligent Information and Database Systems, pp. 173–183. Springer International Publishing (2017)Google Scholar