Actual Situation and Development in Online Shopping in the Czech Republic, Visegrad Group and EU-28

  • Libuše SvobodováEmail author
  • Martina HedvičákováEmail author
Part of the Studies in Computational Intelligence book series (SCI, volume 769)


The article is focused on the development of the number of people shopping on the Internet. Customer groups will be further analyzed in terms of age, gender and economic activity. The aim of the article is to confirm or refuse one hypothesis and answer three scientific questions. Hypothesis is that there is no gender difference in shopping on the Internet in the Czech Republic. Scientific questions are buying over the Internet grows in total over the past seven years. Young people (16–24 years old) buy over the Internet more than the Czech population older than 55 years. The most economically active group in online shopping is employed people. The hypothesis was confirmed in two analyzed years. One scientific question was positive, two were negative. Since 2014, there has been a decline in the number of students purchasing online. Gender shopping also changed trend in the last monitored period. Secondary data was used for the article.


Development Gender Internet Online shopping Statistics Use 



The paper was written with the support of the specific project 2018 granted by the FIM UHK, Czech Republic and thanks to help students Veronika Domšová and Martin Král.


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© Springer International Publishing AG 2018

Authors and Affiliations

  1. 1.University of Hradec KrálovéHradec KrálovéCzech Republic

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