Advertisement

The Role of Culture and Gender in E-commerce Entrepreneurship: Three Jordanian Case Studies

Chapter
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

The number of entrepreneurs using e-commerce to start their own online business up is continuously growing. In this chapter, the current literature on e-commerce entrepreneurship is reviewed and attention is paid to the situation in Jordan, a representative Middle East and Northern Africa (MENA) country. In particular, our focus is on the role of culture and gender in local potential, nascent and new e-entrepreneurs. Three Jordan case studies are presented (ZINC, Oasis500 and CashBasha), showing an increased attention and support for entrepreneurship in general, and e-entrepreneurship in particular, in Jordan. In addition, some special programs are aimed at promoting women e-entrepreneurship, since it is seen as a way of overcoming some of the cultural barriers to female entrepreneurial activity.

Keywords

E-commerce Entrepreneurship Jordan Culture Gender 

References

  1. Alzubi KN, Aldhmour FM, Ali HB (2015) An investigation of factors influencing the adoption of electronic management based on the theory of reasoned action (TRA): a case study in the University of Technology/IRAQ. Int J Comput Appl 123(18):1–9Google Scholar
  2. Applegate LM (1999) Electronic commerce. In: Dorf RC (ed) The technology management handbook. CRC Press, Boca Raton, pp 1122–1130Google Scholar
  3. Buda R, Elsayed-Elkhouly SM (1998) Cultural differences between Arabs and Americans: individualism-collectivism revisited. J Cross Cult Psychol 29(3):487–492CrossRefGoogle Scholar
  4. Burgelman RA (1983) Corporate entrepreneurship and strategic management: insights from a process study. Manag Sci 29(12):1349–1364CrossRefGoogle Scholar
  5. David W, Benamati J (2002) E-commerce basics. Prentice Hall, Upper Saddle RiverGoogle Scholar
  6. Edvinsson L, Stenfelt C (1999) Intellectual capital of nations—for future wealth creation. J Hum Res Cost Account 4(1):21–33CrossRefGoogle Scholar
  7. Fellenstein C, Wood R (2000) Exploring e-commerce, global e-business and e-societies. Prentice Hall, Upper Saddle RiverGoogle Scholar
  8. Frost D, Goode S, Hart D (2010) Individualist and collectivist factors affecting online repurchase intentions. Internet Res 20(1):6–28CrossRefGoogle Scholar
  9. Fryad Henari T, Mahboob R (2008) E-commerce in Bahrain: the non-technical limitations. Educ Bus Soc Contemp Middle East Issues 1(3):213–220CrossRefGoogle Scholar
  10. Gibbs J, Kraemer KL, Dedrick J (2003) Environment and policy factors shaping global e-commerce diffusion: a cross-country comparison. Inf Soc 19(1):5–18CrossRefGoogle Scholar
  11. Grandon EE, Pearson JM (2004) Electronic commerce adoption: an empirical study of small and medium US businesses. Inf Manag 42:197–216CrossRefGoogle Scholar
  12. Hofstede G (1980) Motivation, leadership, and organization: do American theories apply abroad? Organ Dyn 9(1):42–63CrossRefGoogle Scholar
  13. Hofstede G, Hofstede GJ (2005) Cultures and organizations, software of the mind. McGraw-Hill, New YorkGoogle Scholar
  14. Inglehart R (1997) Modernization and postmodernization. Princeton University Press, PrincetonGoogle Scholar
  15. Kahttab SA, Qutaishat FT (2012) Individualist, collectivist and gender moderated differences toward online purchase intentions in Jordan. Int Bus Res 5(8):85–93CrossRefGoogle Scholar
  16. Kapurubandara M, Lawson R (2006) Barriers to adopting ICT and e-commerce with SMEs in developing countries: an exploratory study in Sri Lanka. CollECTeRGoogle Scholar
  17. Kelkar G, Nathan D (2002) Gender relations and technological change in Asia. Curr Sociol 50(3):427–441CrossRefGoogle Scholar
  18. Lauzikas M, Mokseckiene R (2013) The role of culture on entrepreneurship in Lithuania. Socialiniai tyrimai/Soc Res 2(31):55–69Google Scholar
  19. Leung K, Morris MW (2015) Values, schemas, and norms in the culture-behavior nexus: a situated dynamics framework. J Int Bus Stud 46(9):1028–1050CrossRefGoogle Scholar
  20. Liñán F, Moriano JA, Jaén I (2016) Individualism and entrepreneurship: does the pattern depend on the social context? Int Small Bus J 34(6):760–776CrossRefGoogle Scholar
  21. Mat IEN, Razak RC (2011) Attributes, environment factors and women entrepreneurial activity: a literature review. Asian Soc Sci 7(9):124–130Google Scholar
  22. Meenakshi (2015) Factors influencing the women in e-entrepreneurship. Int J Bus Manag Sci Res 12:53–63Google Scholar
  23. Mellita D, Cholil W (2012) E commerce and women empowerment: challenge for women-owned small business in developing country. Proc Int Conf Bus Manag IS 1(1)Google Scholar
  24. Minnitti M, Arenius P, Langowitz N (2005) Report on women and entrepreneurship. Global entrepreneurship monitor. The Center for Women’s Leadership at Babson College, WellesleyGoogle Scholar
  25. Mitchell BC (2004) Motives of entrepreneurs: a case study of South Africa. J Entrep 13(2):167–183Google Scholar
  26. Momani B (2016) Equality and the economy: why the Arab world should employ more women. Brookings Institution, Brookings Doha CenterGoogle Scholar
  27. Naffziger DW, Hornsby JS, Kuratko DF (1994) A proposed research model of entrepreneurial motivation. Enterp Theory Pract 18(3):29–43CrossRefGoogle Scholar
  28. Pavlou PA, Chai L (2002) What drives electronic commerce across cultures? Across-cultural empirical investigation of the theory of planned behavior. J Electron Commerce Res 3(4):240–253Google Scholar
  29. Reynolds P (1994) Reducing barriers to understanding new firm gestation: prevalence and success of nascent entrepreneurs. Unpublished paper, presented at the meeting of the academy of management, Dallas, TXGoogle Scholar
  30. Reynolds PD, Bygrave WD, Autio E (2003) Global entrepreneurship monitor: 2003 global report. Babson College, BostonGoogle Scholar
  31. Sajjad SI, Shafi H, Dad AM (2012) Impact of culture on entrepreneur intention. Inf Manag Bus Rev 4(1):30–34Google Scholar
  32. Sangwan S, Siguaw JA, Guan C (2009) A comparative study of motivational differences for online shopping. ACM SIGMIS Database 40(4):28–42CrossRefGoogle Scholar
  33. Schwartz SH (1999) A theory of cultural values and some implications for work. Appl Psychol Int Rev 48(1):23–47CrossRefGoogle Scholar
  34. Sebora TC, Lee SM, Sukasame N (2009) Critical success factors for e-commerce entrepreneurship: an empirical study of Thailand. Small Bus Econ 32(3):303–316CrossRefGoogle Scholar
  35. Sharma P, Chrisman SJJ (2007) Toward a reconciliation of the definitional issues in the field of corporate entrepreneurship. In: Cuervo Á, Ribeiro D, Roig S (eds) Entrepreneurship. Springer, Berlin, pp 83–103Google Scholar
  36. Shuhaiber A, Lehmann H, Hooper T (2014) Positing a factorial model for consumer trust in mobile payments. In: Information system development. Springer, Heidelberg, pp 397–408Google Scholar
  37. Sidani Y (2005) Women, work, and Islam in Arab societies. Women Manag Rev 20(7):498–512CrossRefGoogle Scholar
  38. Turban E, Lee J, King D, Chung HM (2000) Electronic commerce: a managerial perspective. Prentice Hall, Upper Saddle RiverGoogle Scholar
  39. UNCTAD (2003) E-commerce and development report 2003. In: United Nations conference on trade and development, United Nations, New York and GenevaGoogle Scholar
  40. Women UN (2015) Facts and figures: economic empowerment. UN Women, New YorkGoogle Scholar
  41. Wymer SA, Regan E (2005) Factors influencing e-commerce adoption and use by small and medium businesses. Electron Mark 15(4):438–453CrossRefGoogle Scholar
  42. Zwass V (1996) Electronic commerce: structures and issues. Int J Electron Commer 1(1):3–23CrossRefGoogle Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Facultad de Ciencias Económicas y Empresariales, Universidad de SevillaSevilleSpain
  2. 2.Business School, The University of JordanAmmanJordan
  3. 3.Lord Ashcroft International Business School, Anglia Ruskin UniversityCambridgeUK

Personalised recommendations