Abstract
This chapter formulates an agenda, in the interest of audiences, in the context of the rapid datafication of society amidst the arrival of emerging technologies including the Internet of Things. We develop our priorities in this agenda following a collaborative analysis of emerging trends and gaps arising in the field of audience studies over the past transformative decade—a decade marked by conversations on ‘transforming audiences’, and one which overlapped with the pervasion of social media platforms, the arrival of connected gadgets, and growing interest in and concern about datafication. We focus in this chapter on formulating an agenda with substantial and intellectual priorities for the field of audience research, also touching upon systemic and research-political matters.
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The chapter has been published, in a partly modified version, as Ytre-Arne, B., & Das, R. (2018). An agenda in the interest of audiences: Facing the challenges of intrusive media technologies. Television & New Media.
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Ytre-Arne, B., Das, R. (2018). In the Interest of Audiences: An Agenda. In: Das, R., Ytre-Arne, B. (eds) The Future of Audiences. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75638-7_14
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