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Advocacy Circle—Develop Your Brand

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Abstract

I met Elizabeth at a local FPA chapter meeting. She has been a member of a peer-to-peer group that has been operational for over twenty years. Elizabeth is in the long-term care field, which is the one area of financial services where women had an earlier penetration. Since women live longer than men, they recognize long-term care as primarly a female concern.

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Notes

  1. 1.

    https://hbr.org/2010/08/women-are-over-mentored-but-un.

  2. 2.

    Ibarra, H., Carter, N. M., & Silva, C. (2010). Why men still get more promotions than women. Harvard Business Review, 88(9), 80–85.

  3. 3.

    Losada, M., & Heaphy, E. (2004). The role of positivity and connectivity in the performance of business teams: A nonlinear dynamics model. American Behavioral Scientist, 47(6), 740–765.

  4. 4.

    Smith, J. L., & Huntoon, M. (2014). Women’s bragging rights: Overcoming modesty norms to facilitate women’s self-promotion. Psychology of Women Quarterly, 38(4), 447–459.

  5. 5.

    Rudman, L. A. (1998). Self-promotion as a risk factor for women: The costs and benefits of counterstereotypical impression management. Journal of Personality and Social Psychology, 74(3), 629.

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Correspondence to Laura Mattia .

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Mattia, L. (2018). Advocacy Circle—Develop Your Brand. In: Gender on Wall Street. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-75550-2_12

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  • DOI: https://doi.org/10.1007/978-3-319-75550-2_12

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  • Publisher Name: Palgrave Macmillan, Cham

  • Print ISBN: 978-3-319-75549-6

  • Online ISBN: 978-3-319-75550-2

  • eBook Packages: Economics and FinanceEconomics and Finance (R0)

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