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An Examination of the Role of National IT Development and Infrastructure in Models for Smartphone Adoption and Use: The Cases of Iraq, Jordan and the UAE

  • Nisreen Ameen
  • Robert Willis
Chapter
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)

Abstract

This research aims to examine the effect of national IT development on Arab consumers’ behavioural intention and their actual use of smartphones. This effect was compared to the effect of two factors: usefulness and ease of use. The study was conducted in three different countries, namely, Iraq, Jordan and the UAE. A total of 1264 questionnaires were collected from smartphone consumers aged 18–29 years old in the three countries. The collected data were analysed using partial least squares-structural equation modelling. The results revealed that the new proposed factor, national IT development, has a more significant effect on behavioural intention than the effect of perceived relative advantage (usefulness) and ease of use. The research provides information to academics, policy makers and mobile companies operating in Iraq, Jordan and the UAE, enabling them to understand the perceptions of their customers of the effects of ICT development and policies on smartphone adoption and use.

Keywords

TAM National IT development Arab countries Smartphone adoption 

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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Lord Ashcroft International Business School, Anglia Ruskin UniversityCambridgeUK

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