Evaluating the Current Situation of Mobile Services (M-Services) in the Kingdom of Saudi Arabia

  • Abdullah Mohammed Baabdullah
  • Ali Abdallah Alalwan
  • Naim Salameh Al Qadi
Part of the Advances in Theory and Practice of Emerging Markets book series (ATPEM)


The main aim of this study is to provide further understanding about the adoption of mobile services (mobile Internet and mobile government) over the context of Saudi Arabia. Through a careful evaluation of the current situation of mobile services in Saudi Arabia, researchers have noticed that the lower adoption of these services is the main barrier that could prevent citizens and service providers the full utilisation of these applications. It was also noticed that the related issues of mobile services have been rarely examined in Saudi Arabia as well as there is a necessity to select a theoretical foundation suitable for the perspective of Saudi customers. Therefore, the unified theory of acceptance and use of technology (UTAUT2) was adopted to propose the conceptual model of the current study. This is expanded by considering trust and awareness alongside UTAUT2 factors. Further, it was proposed that a survey questionnaire could be more appropriate to test the conceptual model and verify the research hypotheses. The main limitations and future research directions are discussed further in the last section of this study.


Mobile services Mobile Internet Mobile government Saudi Arabia UTAUT2 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Abdullah Mohammed Baabdullah
    • 1
  • Ali Abdallah Alalwan
    • 2
  • Naim Salameh Al Qadi
    • 2
  1. 1.Department of Management Information Systems, Faculty of Economics and Administration, King Abdulaziz UniversityJeddahSaudi Arabia
  2. 2.Amman University College for Financial & Administrative Sciences, Al-Balqa′ Applied UniversitySaltJordan

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