• Jan Kraner
Part of the Contributions to Management Science book series (MANAGEMENT SC.)


An appropriate research approach was chosen according to the proposed research questions. In particular, research questions concerning aspects of “how” and “why” suggest a qualitative approach. The qualitative approach is capable of explaining presumed causal links in real life interventions and interactions that are too complex for a survey (Yin, Case study research: design and methods (5th edn), Sage, Thousand Oaks, CA, 2014). Since this research project is focused on organizational ambidexterity and on technological innovation, it indeed tries to shed some light on complex phenomena. For examining such phenomena, a qualitative research approach is advisable.


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Jan Kraner
    • 1
  1. 1.Lucerne University of Applied SciencesLucerneSwitzerland

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