Methods

  • Jan Kraner
Chapter
First Online:
Part of the Contributions to Management Science book series (MANAGEMENT SC.)

Abstract

An appropriate research approach was chosen according to the proposed research questions. In particular, research questions concerning aspects of “how” and “why” suggest a qualitative approach. The qualitative approach is capable of explaining presumed causal links in real life interventions and interactions that are too complex for a survey (Yin, Case study research: design and methods (5th edn), Sage, Thousand Oaks, CA, 2014). Since this research project is focused on organizational ambidexterity and on technological innovation, it indeed tries to shed some light on complex phenomena. For examining such phenomena, a qualitative research approach is advisable.

This is a preview of subscription content, log in to check access

References

Bibliographical References

  1. Béron F (2014a) skybook 2014: volume I – strategy. skyguide, Dübendorf, ZurichGoogle Scholar
  2. Bombardier C-Series Project Organisation as of July 1, 2013 (2013a) Swiss Corporate Communication, ZurichGoogle Scholar
  3. Bourgeois LJ, Eisenhardt KM (1988) Strategic decision processes in high velocity environments. Manag Sci 34(7):816–835CrossRefGoogle Scholar
  4. Creswell JW, Miller DL (2000) Determining validity in qualitative inquiry. Theory Pract 39(3):124–130.  https://doi.org/10.1207/s15430421tip3903_2CrossRefGoogle Scholar
  5. Crossan MM, Apaydin M (2010) A multi-dimensional framework of organizational innovation: a systematic review of the literature. J Manag Stud 47(6):1154–1191.  https://doi.org/10.1111/j.1467-6486.2009.00880.xCrossRefGoogle Scholar
  6. Dehne F (2014a) The next generation airline of Switzerland – The Swiss corporate strategy. Swiss, ZurichGoogle Scholar
  7. Denzin NK (1989) The research act: a theoretical introduction to sociological methods. Prentice Hall, Englewood Cliffs, NJGoogle Scholar
  8. Eisenhardt KM (1989) Building theories from case study research. Acad Manag Rev 14(4):532.  https://doi.org/10.2307/258557Google Scholar
  9. Flick U, von Kardorff E, Steinke I (2013) Qualitative forschung: ein handbuch, 10th edn. Rowohlt Tachenbuch Verlag GmbH, HamburgGoogle Scholar
  10. Fontana A, Frey JH (1998) Interviewing: the art of science. In: Denzin NK, Lincoln YS (eds) Collecting and interpreting qualitative materials. Sage, Thousand Oaks, CA, pp 47–48Google Scholar
  11. Glaser B, Strauss A (1967) The discovery of grounded theory: strategies of qualitative research. Wiedenfeld and Nicholson, LondonGoogle Scholar
  12. Golden BR (1992) The use of retrospective accounts as indicators of past strategy. Acad Manag J 35(4):848–860CrossRefGoogle Scholar
  13. Henderson RM, Clark KB (1990) Architectural innovation : the reconfiguration of existing product technologies and the failure of established firms. Adm Sci Q 35(1):9–30CrossRefGoogle Scholar
  14. Mayring P (1996) Lehrbuch qualitativer Forschung. Eine Einführung in qualitatives Denken, 3rd edn. Psychologie Verlags Union, Weinheim, GermanyGoogle Scholar
  15. Miles MB, Huberman AM, Saldaña J (2014) Qualitative data analysis: a methods sourcebook. Sage, Thousand Oaks, CA, pp 275–322Google Scholar
  16. Naderer G, Balzer E (2011) Qualitative marktforschung in theorie und praxis: grundlagen – methoden – anwendungen. Gabler Verlag, Wiesbaden, GermanyCrossRefGoogle Scholar
  17. Pettigrew AM (1990) Longitudinal field research on change: theory and practice. Organ Sci 1(3):267–292.  https://doi.org/10.1287/orsc.1.3.267CrossRefGoogle Scholar
  18. Pollock F (1955) Gruppenexperiment – Ein Studienbericht. In: Frankfurter Beiträge zur Soziologie (vol. Bd. 2) Europäische Verlagsanstalt, Frankfurt am MainGoogle Scholar
  19. Remenyi D, Williams B, Money A, Swartz E (1998) Doing research in business and management: an introduction to process and method. Sage, LondonCrossRefGoogle Scholar
  20. Schramm W (1971) Notes on case studies of institutional media projects (No. ED 092145). Stanford University California Institut for Communication Research, San FrancicsoGoogle Scholar
  21. Skyguide: Air Navigation Services (2007a) Skyguide corporate communication. Publisher@skyguide 2007, GenevaGoogle Scholar
  22. Skyguide: ANS Solutions “Managing Complexity” (2013a) Skyguide, Swiss Air Navigation Services Ltd, Dübendorf, ZurichGoogle Scholar
  23. Swiss (2015b) Bombardier CSeries 100: the latest aircraft in its class. Retrieved June 18, 2015, from http://www.world-of-swiss.com/en/cseries#
  24. Swiss (2015c) Facts and figures Brief portrait of SWISS. Retrieved June 19, 2015, from http://www.swiss.com/corporate/en/company/about-us/facts-and-figures
  25. Swiss (2015e) SWISS – About Us – Company Profile. Retrieved December 18, 2015, from http://www.swiss.com/corporate/en/company/about-us/company-profile
  26. Swiss (2016) Bombardier: Die Innovativen. Retrieved from https://www.swiss.com/ch/de/fliegen/flotte/bombardier
  27. Swiss Media Release (2010a) First-ever SWISS landing in Zurich using satellite-based navigation. Swiss Corporate Communication, Zurich. Retrieved from http://www.swiss.com/corporate/EN/media/newsroom/press-releases/press-release-20101119Google Scholar
  28. Taylor-Powell E, Renner M (2003) Analyzing qualitative data. University of Wisconsin-Extension, Corporate Extension, Madison, WIGoogle Scholar
  29. Tushman ML, O’Reilly CA (1996) Ambidextrous organizations: managing evolutionary and revolutionary change. Calif Manag Rev 3:8–30CrossRefGoogle Scholar
  30. van de Ven A, Huber GP (1990) Longitudinal field research methos for studying processes of organizational change. Organ Sci 1(3):213–220CrossRefGoogle Scholar
  31. von Krogh G, Venzin M (1995) Anhaltende Wettbewerbsvorteile durch Wissenmanagement. Die Unternehmung 6:417–436Google Scholar
  32. Weick KE, Sutcliffe KM (2007) Managing the unexpected: resilient performance in an age of uncertainty, 2nd edn. Jossey-Bass, San FranciscoGoogle Scholar
  33. Welcome to the Swiss Civil and Military Air Navigation Service Provider (2014a) Geneva: skyguide Corporate CommunicationGoogle Scholar
  34. Yin RK (2013a) Case study protocol. Retrieved from http://srmo.sagepub.com/view/encyc-of-case-study-research/n32.xml
  35. Yin RK (2014) Case study research: design and methods, 5th edn. Sage, Thousand Oaks, CAGoogle Scholar

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Jan Kraner
    • 1
  1. 1.Lucerne University of Applied SciencesLucerneSwitzerland

Personalised recommendations