Role of Consumers in Innovation of Novel Food and Beverages

  • Shalini Sehgal
Part of the Food Microbiology and Food Safety book series (FMFS)


Innovation is the key driver of economic growth through the generation, dissemination, and use of knowledge. Thus, the success of any industrial sector relies on the extent of innovation. In the food industry, new food product development is highly dependent on the consumer perception and acceptance, and therefore it is of utmost importance to include the consumer in the development process. This helps in lowering down the probability of product failure in the market. The market studies and sensory analyses are the most commonly used tools. In the food industry, like any other industry, product and process development is considered a vital part of a successful business strategy. The sectors of the food industry where important developments and innovation are registered include the processing technologies and the packaging systems, where the latest progresses have produced very significant outcomes.


Innovation Novel Functional Consumer Food industry 


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Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Department of Food Technology, Bhaskaracharya College of Applied SciencesUniversity of DelhiDwarkaIndia

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