Abstract
The chapter aims to study the current expansion strategies of the new technological InsurTech start-ups, arguing that the InsurTech development should not represent a threat for traditional companies, as the digital world tools, from Big Data analysis to digital devices, from personal interactivity to home automation systems development, do not represent a direct competitive threat to the traditional activity. The chapter highlights that it is of utmost importance to remember that the digitalisation is nevertheless destined to deeply change the entire financial and insurance ecosystem. The reaction of traditional insurers will necessarily be the development of new digital competences and/or the establishment of partnerships with technology enterprises. A possible strategy is also investing in new digital start-ups.
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Cappiello, A. (2018). Digital Disruption and InsurTech Start-ups: Risks and Challenges. In: Technology and the Insurance Industry. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-74712-5_3
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DOI: https://doi.org/10.1007/978-3-319-74712-5_3
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