Impact of the Multi-criteria Methods in Supporting

Innovation “Application of the AHP Method Within an Automotive Firm, Morocco”
  • Jihane Abdessadak
  • Houda Youssouf
  • Akram El Hachimi
  • Kamal Reklaoui
  • Abdelatif Benabdellah
Conference paper
Part of the Lecture Notes in Networks and Systems book series (LNNS, volume 37)

Abstract

The international automotive market has for a long time been dominated by a few classical industries, which today increasingly fear the arrival of competition from Asian countries, notably China and India, which promise to “break prices”.

To cope with this competition, accentuated by globalization, companies must always think about adapting their products while maintaining good quality and preserving their brand images. To this end, they always use innovative methods to create new ideas to differentiate themselves from competitors.

This paper comes to emphasize the importance of the multi-criteria methods and more precisely the AHP method to support innovation.

Keywords

AHP method Decrease of diversity Multi-criteria methods Innovation Monozukuri 

Notes

Acknowledgment

We would like to thank the company that allowed us to do this study and provided us with all the resources and information we needed.

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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Jihane Abdessadak
    • 1
  • Houda Youssouf
    • 1
  • Akram El Hachimi
    • 1
  • Kamal Reklaoui
    • 1
  • Abdelatif Benabdellah
    • 1
  1. 1.Lab: Engineering, Innovation and Management of Industrial SystemsFSTTTangierMorocco

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