Stimulated Innovation Cycle to Serve the Poor: A Case of Mann Deshi Mahila Group

  • Balram BhushanEmail author


Innovation acts as a tool for capacity building. Social problems do not occur in isolation; hence, a single innovation is not sufficient, instead they require a combination of innovations. As these innovations are directly related to survival needs of the poor, the lag time between idea generation and innovation should be minimized. Considering multiple innovations of Mann Deshi Mahila Group (MDMG), this chapter proposes a stimulated innovation cycle to serve the marginalized. The chapter identifies two types of innovation, namely stratified innovation and sequential innovation. Layered innovation connects two value chains, and sequential innovations are interventions in the same value chain. These two types of innovations are the precursors of each other, thereby generating stimulated innovation cycle.


Social entrepreneurship PCDO model Stimulate innovation cycle Sequential innovation Stratified innovation 


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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.XLRIJamshedpurIndia

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