Winner Takes All
The concluding chapter of the book focuses on change and continuity in the television industry and claims that disruptive technology is mediated by the prevailing power structures and institutional relationships in the industry. The outcome of the on-going platform war, as part of the on-going transformation of the television industry, reflects where structural power lies in the global media economy. As this chapter aims to provide a deeper understanding of these power structures, a framework of critical sources of structural power—content, customer, cable, capital—is presented and illustrated.
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