Self-Branding and Hotness in the YouTube Video Blogs of Jenna Marbles

  • Emma Maguire
Chapter
Part of the Palgrave Studies in Life Writing book series (PSLW)

Abstract

This chapter considers the video sharing site and popular video blogging platform YouTube as a perilous landscape where self-representations compete for video views and subscriber tallies, giving rise to self-branding strategies particular to the video blogging site. It takes the case study of Jenna Marbles, a leading female video blogger, to see how she uses parody and play to negotiate the demand for young women to appear as hot, sexy products for consumption.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  • Emma Maguire
    • 1
  1. 1.James Cook UniversityTownsvilleAustralia

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