Skip to main content

A Perception Study of a New Set of Usability Heuristics for Transactional Web Sites

Part of the Advances in Intelligent Systems and Computing book series (AISC,volume 722)


The heuristic evaluation is one of the most recognized and used methods to measure the usability degree of software products. However, given the current emergence of new categories of software, the traditional heuristics are no longer appropriate. This fact has led the authors to develop a new set of fifteen heuristics that can be used to measure in a more accurate and effective way the usability level of transactional websites. In this study, we present a perception study to demonstrate that our proposal is perceived as easier to use and more useful than the traditional approach. For this purpose, ten undergraduate students who were divided into two teams were requested to perform a heuristic evaluation to an E-Commerce website employing a specific set of usability heuristics. After the activity, the students completed a survey in which three perception variables of the Method Adoption Model were measured. The statistical analysis of the results allows the authors to conclude that the new proposal is better perceived.


  • Human-Computer Interaction
  • Usability heuristics
  • E-Commerce applications
  • Method Adoption Model
  • Perception study

This is a preview of subscription content, access via your institution.

Buying options

USD   29.95
Price excludes VAT (USA)
  • DOI: 10.1007/978-3-319-73888-8_96
  • Chapter length: 6 pages
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
USD   309.00
Price excludes VAT (USA)
  • ISBN: 978-3-319-73888-8
  • Instant PDF download
  • Readable on all devices
  • Own it forever
  • Exclusive offer for individuals only
  • Tax calculation will be finalised during checkout
Softcover Book
USD   399.00
Price excludes VAT (USA)
Fig. 1.
Fig. 2.


  1. Forbrig, P.: When do projects end? – the role of continuous software engineering. In: Řepa, V., Bruckner, T. (eds.) Perspectives in Business Informatics Research: 15th International Conference, BIR 2016, Prague, Czech Republic, 15–16 September 2016, Proceedings, pp. 107–121. Springer International Publishing, Cham (2016)

    Google Scholar 

  2. Fischer, H., Engler, M., Sauer, S.: A human-centered perspective on software quality: acceptance criteria for work 4.0. In: Marcus, A., Wang, W. (eds.) Design, User Experience, and Usability: Theory, Methodology, and Management: 6th International Conference, DUXU 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, 9–14 July 2017, Proceedings, Part I, pp. 570–583. Springer International Publishing, Cham (2017)

    Google Scholar 

  3. Singh, T., Malik, S., Sarkar, D.: E-commerce website quality assessment based on usability. In: Proceedings of the International Conference on Computing, Communication and Automation (ICCCA 2016), Greater Noida, India (2016)

    Google Scholar 

  4. Holzinger, A.: Usability engineering methods for software developers. Commun. ACM 48, 71–74 (2005)

    CrossRef  Google Scholar 

  5. Paz, F., Pow-Sang, J.A.: A systematic mapping review of usability evaluation methods for software development process. Int. J. Softw. Eng. Appl. 10, 165–178 (2016)

    Google Scholar 

  6. Paz, F., Villanueva, D., Rusu, C., Roncagliolo, S., Pow-Sang, J.A.: Experimental evaluation of usability heuristics. In: 10th International Conference on Information Technology: New Generations (ITNG 2013), pp. 119–126 (2013)

    Google Scholar 

  7. Quiñones, D., Rusu, C.: How to develop usability heuristics: a systematic literature review. Comput. Stand. Interfaces 53, 89–122 (2017)

    CrossRef  Google Scholar 

  8. Paz, F., Paz, F.A., Pow-Sang, J.A., Collantes, L.: Usability heuristics for transactional web sites. In: 2014 11th International Conference on Information Technology: New Generations (ITNG), pp. 627–628. IEEE (2014)

    Google Scholar 

  9. Davis, F.D.: Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Q. 13, 319–340 (1989)

    CrossRef  Google Scholar 

  10. Fernandez, A., Insfran, E., Abrahão, S.: Usability evaluation methods for the web: a systematic mapping study. Inf. Softw. Technol. 53, 789–817 (2011)

    CrossRef  Google Scholar 

  11. Nielsen, J.: Usability Engineering. Academic Press, San Diego (1993)

    MATH  Google Scholar 

  12. Nielsen, J.: Finding usability problems through heuristic evaluation. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, pp. 373–380. ACM, Monterey (1992)

    Google Scholar 


  14. Abrahão, S., Poels, G., Pastor, O.: Evaluating a functional size measurement method for web applications: an empirical analysis. In: Proceedings of the 10th International Symposium on Software Metrics (METRICS 2004), pp. 358–369. IEEE, Chicago (2004)

    Google Scholar 

Download references

Author information

Authors and Affiliations


Corresponding author

Correspondence to Freddy Paz .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and Permissions

Copyright information

© 2018 Springer International Publishing AG

About this paper

Verify currency and authenticity via CrossMark

Cite this paper

Paz, F., Paz, F.A., Arenas, J.J., Rosas, C. (2018). A Perception Study of a New Set of Usability Heuristics for Transactional Web Sites. In: Karwowski, W., Ahram, T. (eds) Intelligent Human Systems Integration. IHSI 2018. Advances in Intelligent Systems and Computing, vol 722. Springer, Cham.

Download citation

  • DOI:

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-73887-1

  • Online ISBN: 978-3-319-73888-8

  • eBook Packages: EngineeringEngineering (R0)