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Influence of Social Networks from Cellphones to Choose Restaurants, Salinas – 2016

  • Homero Rodríguez
  • Jeyco Macías
  • Néstor Montalván
  • René Garzozi
Conference paper
Part of the Advances in Intelligent Systems and Computing book series (AISC, volume 721)

Abstract

Inclusion of technology as part of business strategies has made consumers have other tools that help them to find information and making consumer decisions. It is here the importance of knowing influence of comments have in social networks in taking decisions of visits to restaurants. For this work, a qualitative method (focal group) was used in the first part and then a quantitative method was used (off line and online survey). The sample for focal group was made up by Equinoctial Technological University’s students in Santa Elena, the same ones belonged to the careers of Finance and Audit (7 students), Business and Business (1 student) and 2 graduates of the Finance and Audit. An experimental survey was conducted for 40 people and finally 342 people were surveyed in the Salinas city. The scientific method used was the hypothetical - deductive one.

Keywords

Consumer marketing Consumer research Social networks 

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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Homero Rodríguez
    • 1
  • Jeyco Macías
    • 2
  • Néstor Montalván
    • 3
  • René Garzozi
    • 3
    • 4
  1. 1.Universidad de ValenciaValenciaSpain
  2. 2.Facultad de Ciencias Administrativas, Carrera de MarketingUniversidad Tecnológica EquinoccialSalinasEcuador
  3. 3.Universidad de AlmeríaAlmeríaSpain
  4. 4.Facultad de Ciencias Administrativas, Carrera de Empresas y NegociosUniversidad Tecnológica EquinoccialSalinasEcuador

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