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Using Transactional Data to Determine the Usual Environment of Cardholders

  • Juan Murillo Arias
  • Juan de Dios Romero Palop
  • Diego J. Bodas Sagi
  • Heribert Valero Lapaz
Conference paper

Abstract

Digital data sources can be useful in measuring the evolution of tourism. In particular, card transactions are a good way of analysing domestic tourism. To do so, firstly, transactions have to be classified as touristic or non-touristic. This paper presents a methodology to identify the usual environment of cardholders, so as to determine whether their transactions are carried out inside or outside that area. The United Nations World Tourism Organization definition of ‘usual environment’ is used as a basis to create the methodology. The resulting procedure can be adapted to different geographies by varying a single parameter. Some tests validating the methodology are shown at the end of this paper.

Keywords

Usual environment Big data Domestic tourism Digital footprint Payments Data science 

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Copyright information

© Springer International Publishing AG 2018

Authors and Affiliations

  • Juan Murillo Arias
    • 1
  • Juan de Dios Romero Palop
    • 1
  • Diego J. Bodas Sagi
    • 1
  • Heribert Valero Lapaz
    • 1
  1. 1.BBVA Data & AnalyticsMadridSpain

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