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Evaluating the Development and Impact of an eLearning Platform: The Case of the Switzerland Travel Academy

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Abstract

Despite the increasing popularity of eLearning courses about tourism destinations, research on how they should be designed and what makes them usable in the eyes of the travel trade remains scarce. Trying to fill this gap, the main aim of this research is to find a suitable framework for evaluating online courses about tourism destinations. To do so, the creation process of the Switzerland Travel Academy by Switzerland Tourism is presented with a focus on evaluating not only the platform’s usability, but also its impact on travel agents’ knowledge about, and involvement with the tourism destination after the completion of the course. The proposed framework enhances the theoretical foundation in the eLearning domain, as well as might be used within practical developments of eLearning courses not only by tourism destinations, but also by other eLearning product developers.

Keywords

  • Usability evaluation
  • Tourism training
  • eLearning
  • ADDIE model
  • Travel agents
  • DMOs

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Correspondence to Elide Garbani-Nerini .

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Garbani-Nerini, E., Kalbaska, N., Cantoni, L. (2018). Evaluating the Development and Impact of an eLearning Platform: The Case of the Switzerland Travel Academy. In: Stangl, B., Pesonen, J. (eds) Information and Communication Technologies in Tourism 2018. Springer, Cham. https://doi.org/10.1007/978-3-319-72923-7_34

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