Determining Relevant Factors in Purchasing Electric Vehicles for Fleets

  • Daniela Mau
  • David M. Woisetschläger
Part of the Sustainable Production, Life Cycle Engineering and Management book series (SPLCEM)


While research on electric vehicle adoption has largely focused on total costs of ownership and driving range of electric vehicles, it is a point of interest to determine the relative influence of these factors on purchase intention. Results of a scenario-based experiment reveal that either the price or the range have to be elevated to the level of conventional cars in order to achieve a similar level of purchase intention. Moreover, the impact of the suitability of particular vehicles in terms of total costs of ownership, image and mobility-business-model fit on purchase intention have been investigated. Besides the importance of total costs of ownership and mobility-business-model fit, the image of cars plays an important role in fleet decision making.


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© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  1. 1.Chair of Services ManagementTechnische Universität BraunschweigBraunschweigGermany

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