Exponential Growth

  • Bernd Welz
  • Ann Rosenberg


Exponential thinking is where the best present meets the biggest future. That is the kind of growth we see as inevitable as more companies undergo their digital transformations and more companies adopt a “both-and” approach to innovation. You need both growth curves, the one that optimizes and enhances your core business and the one which unleashes the exponential growth trapped in a big idea.

Copyright information

© Springer International Publishing AG, part of Springer Nature 2018

Authors and Affiliations

  • Bernd Welz
    • 1
  • Ann Rosenberg
    • 2
    • 3
  1. 1.SAPWalldorfGermany
  2. 2.SAPNew YorkUSA
  3. 3.SAPPalo AltoUSA

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