Abstract
When researching sport and social entrepreneurship it is important to be aware of several ethical dilemmas. This chapter examines four sport-related cases, concluding that entrepreneurs may prefer not to be anonymous informants in research ventures; that they may become part of the brand and the branding process; and that researchers have to navigate different sectors of society and thus run the risk of being accused of becoming accomplices in the venture.
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Bjärsholm, D., Gerrevall, P., Linnér, S., Peterson, T., Schenker, K. (2018). Ethics in Researching Sport and Social Entrepreneurship. In: Peterson, T., Schenker, K. (eds) Sport and Social Entrepreneurship in Sweden. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-72496-6_7
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DOI: https://doi.org/10.1007/978-3-319-72496-6_7
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