Commercialisation and the Authenticity of Vintage Fashion
This chapter provides an overview of vintage fashion retailing and how it has been typified by its evolution. By first reviewing the environment and giving an in-depth background to vintage fashion retailing, it moves onto defining what the concept of vintage entails, how it can be sourced and supplied. The chapter utilises a practice-based approach to analyse the market of vintage fashion retailing and demonstrates how retailers, suppliers and consumers, each knowledgable in specialist areas of interest, define the buying and selling of merchandise.
KeywordsAuthentic Vintage Commercialisation Constructionist view Merchandise
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