Commercialisation and the Authenticity of Vintage Fashion

Chapter
Part of the Palgrave Advances in Luxury book series (PAAL)

Abstract

This chapter provides an overview of vintage fashion retailing and how it has been typified by its evolution. By first reviewing the environment and giving an in-depth background to vintage fashion retailing, it moves onto defining what the concept of vintage entails, how it can be sourced and supplied. The chapter utilises a practice-based approach to analyse the market of vintage fashion retailing and demonstrates how retailers, suppliers and consumers, each knowledgable in specialist areas of interest, define the buying and selling of merchandise.

Keywords

Authentic Vintage Commercialisation Constructionist view Merchandise 

References

  1. Araujo, L., Finch, J., & Kjellberg, H. (Eds.). (2010). Introduction. In Reconnecting marketing to markets (pp. 1–13). Oxford: Oxford University Press.Google Scholar
  2. Araujo, L., & Kjellberg, H. (2010). Shaping exchanges, performing markets. In P. Maclaren, M. Saren, B. Stern, & M. Tadajewski (Eds.), The Sage handbook of marketing theory (pp. 195–218). London: Sage.Google Scholar
  3. Bertoli, G., Busacca, B., Ostilio, M. C., & Di Vito, S. (2016). Corporate museums and brand authenticity: Explorative research of the Gucci Museo. Journal of Global Fashion Marketing, 7(3), 181–195.CrossRefGoogle Scholar
  4. Beverland, M. B., & Farelly, F. J. (2010). The quest for authenticity in consumption: Consumers’ purposive choice of authentic cues to shape experienced outcomes. Journal of Consumer Research, 36, 838–856.CrossRefGoogle Scholar
  5. Butchart, A. (2017, May 11). From rags to riches. BBC Radio 4. Retrieved August 16, 2017, from http://www.bbc.co.uk/programmes/b08psd8t.
  6. Cassidy, T. D., & Bennett, H. R. (2012). The rise of vintage fashion and the vintage consumer. Fashion Practice, 4(2), 239–261.CrossRefGoogle Scholar
  7. Cervellon, M.-C., Carey, L., & Harms, T. (2012). Something old, something used: Determinants of women’s purchase of vintage fashion vs second-hand fashion. International Journal of Retail & Distribution Management, 40(12), 956–974.CrossRefGoogle Scholar
  8. Duguid, P. (2005). ‘The art of knowing’: Social and tacit dimensions of knowledge and the limits of the community. The Information Society, 21(April–June), 109–118.CrossRefGoogle Scholar
  9. Ferrier, M. (2016). Vintagewear takes over the catwalk … with help from Amal Clooney and Alexa Chung. Retrieved August 16, 2017, from https://www.theguardian.com/fashion/2016/jun/18/vintagewear-takes-over-the-catwalk-with-help-from-amal-clooney-and-alexa-chung.
  10. Finch, J., & Geiger, S. (2010). Markets are trading zones: On the material, cultural and interpretive dimensions of market encounters. In L. Araujo, J. Finch, & H. Kjellberg (Eds.), Reconnecting marketing to markets (pp. 117–137). Oxford: Oxford University Press.CrossRefGoogle Scholar
  11. Ford, C. (2017). Newcastle fashion blogger aims to go global with Trendlistr vintage clothing website. Retrieved August 17, 2017, from http://www.chroniclelive.co.uk/business/business-news/newcastle-fashion-blogger-aims-go-13164513.
  12. Gensler, S., Völckner, F., Liu-Thompkins, Y., & Wiertz, C. (2013). Managing brands in the social media environment. Journal of Interactive Marketing, 27(4), 242–256.CrossRefGoogle Scholar
  13. Gregson, N., Brooks, K., & Crewe, L. (2001). Bjorn again? Rethinking 70’s revivalism through the reappropriation of 70’s clothing. Fashion Theory, 5(1), 3–28.CrossRefGoogle Scholar
  14. Hanna, R., Rohm, A., & Crittenden, V. L. (2011). We’re all connected: The power of the social media ecosystem. Business Horizons, 54(3), 265–273.CrossRefGoogle Scholar
  15. McColl, J., Canning, C., McBride, L., Nobbs, K., & Shearer, L. (2013). It’s vintage darling! An exploration of vintage fashion retailing. The Journal of the Textiles Institute, 104(2), 140–150.CrossRefGoogle Scholar
  16. Mhango, M. W., & Niehm, L. S. (2005). The second-hand clothing distribution channel: Opportunities for retail entrepreneurs in Malawi. Journal of Fashion Marketing and Management, 9(3), 342–356.CrossRefGoogle Scholar
  17. Palmer, A. (2005). Vintage whores and vintage virgins: Second hand fashion in the twenty-first century. In A. Palmer & H. Clark (Eds.), Old clothes, new looks. Second hand fashion (pp. 197–214). Oxford: Berg.Google Scholar
  18. Palmer, A., & Clark, H. (Eds.). (2005). Old clothes, new looks. Second hand fashion. Oxford: Berg.Google Scholar
  19. Schau, H. J., Muñiz, A. M., Jr., & Arnould, E. J. (2009). How brand community practices create value. Journal of Marketing, 73, 30–51.CrossRefGoogle Scholar
  20. Silverman, K. (1994). Fragments of a fashionable discourse. In S. Benstock & S. Ferriss (Eds.), On fashion (pp. 183–195). New Brunswick, NJ: Rutgers University Press.Google Scholar
  21. Skalen, P., & Hackley, C. (2011). Marketing-as-practice. Introduction to the special issue. Scandinavian Journal of Management, 27(2), 189–195.CrossRefGoogle Scholar
  22. Steiner, C. B. (1994). African art in transit. Cambridge: Cambridge University Press.Google Scholar
  23. Steiner, C. B. (1995). The art of the trade: On the creation of value and authenticity in the African art market. In G. E. Myers & F. R. Myers (Eds.), The traffic in culture: Refiguring and art and anthropology (pp. 151–165). London: University of California Press.Google Scholar
  24. Veenstra, A., & Kuipers, G. (2013). It is not old-fashioned, it is vintage, vintage fashion and the complexities of 21st century consumption practices. Sociology Compass, 7(5), 355–365.CrossRefGoogle Scholar
  25. Venkatesh, A., & Peñaloza, L. (2006). From marketing to the market. A call for a paradigm shift. In J. N. Sheth & R. S. Sisodia (Eds.), Does marketing need reform? Fresh perspectives on the future (pp. 134–150). Armonk, NY: M.E. Sharpe.Google Scholar
  26. Warde, A. (2005). Consumption and theories of practice. Journal of Consumer Culture, 5(2), 131–153.CrossRefGoogle Scholar

Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.Nottingham Trent UniversityNottinghamUK

Personalised recommendations