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Investigating Motivation in Gamification

Results from an Experimental Pilot Study
  • Peter BußwolderEmail author
  • Andreas Gebhardt
Conference paper
Part of the Lecture Notes in Computer Science book series (LNCS, volume 10653)

Abstract

Gamification has drawn increasing attention in the last years. The goal is to motivate people and to increase engagement for tasks. However, the empirical research remains limited, due to the unclear definition of the term gamification and an underdeveloped theory. The research at hand tries to narrow this gap by conducting a laboratory experiment to test the effects of gamification on the performance of subjects in a rather boring task. Beyond this, we tried to capture the motivation of the subjects during and after the experiment using different questionnaires. This was done to provide deeper insights into the interim step between gamification and performance. We could identify some significant motivational effects, though the performance was not increased. The results indicate that different gamification elements do not cumulate their influence. Experiments and the measurement of motivational effects of gamification elements provide an interesting research opportunity for future research.

Keywords

Gamification Experiment Motivation Flow 

Notes

Funding.

This research received funding from the fund for quality improvement of the state North Rhine-Westphalia (Germany). The authors declare that they have no conflict of interest.

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Copyright information

© Springer International Publishing AG 2017

Authors and Affiliations

  1. 1.Chair of Management Accounting, School of Business and EconomicsRWTH Aachen UniversityAachenGermany
  2. 2.BaesweilerGermany

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