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Why are Sequels and Remakes So Popular with Movie Studios?

Chapter

Abstract

Hollywood likes sequels and remakes. Sequels represent an extension of the adapted story effect. If a movie has been a huge box office hit and has the potential to be extended through further and continuing story development, sequels will be made. Sequels have proven to be successful in Hollywood in the twenty-first century thanks to the success of certain horror and science fiction franchises in the late twentieth century and the success more recently of super-hero stories derived from DC and Marvel comics. These movies have mostly been suitable for family audiences, meaning their advisory ratings were not overly restrictive. A sequel does not offer a magic formula to box office success, however. Movie series eventually run out of steam and must still display sufficient story originality with each new episode to keep audiences interested.

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Copyright information

© The Author(s) 2018

Authors and Affiliations

  1. 1.School of Media, Communication and SociologyUniversity of LeicesterLeicesterUK

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