Abstract
Traditional methods of innovation and market research have failed to keep pace with growing global competition and rates of change. Organisations are seeking new ways of accelerating innovation, in effect becoming more like startups. In this final chapter we present some of these new approaches, focusing on the managerial aspects of four particular methods for generating innovation, including case studies, and the advantages and challenges of each method. We examine the lean startup method, Google’s Design Sprint, hackathons and scrum.
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Richter, N., Schildhauer, T., Jackson, P. (2018). Meeting the Innovation Challenge: Agile Processes for Established Organisations. In: Richter, N., Jackson, P., Schildhauer, T. (eds) Entrepreneurial Innovation and Leadership. Palgrave Pivot, Cham. https://doi.org/10.1007/978-3-319-71737-1_10
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DOI: https://doi.org/10.1007/978-3-319-71737-1_10
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